The difference between a long-term and short-term incentive plan. . . it’s a little more complicated than “one is long, one is short.” There are some incentive plan goals and incentive rewards that are better suited to one or another. This is important to keep in mind, particularly if you want to build multiple shorter incentive programs and promotions within one larger, overarching, long-term incentive plan. Let’s break it down:
About Nichole Gunn
Nichole Gunn is the VP of Marketing at Incentive Solutions, an Atlanta-based incentive company that delivers advanced, agile B2B customer loyalty and channel sales incentives programs.