The Differences Between Customer Incentives and Employee Incentives

by | Jan 6, 2021 | Employee Incentive Programs, Employee Motivation, Incentive Programs, Incentive Rewards, Incentive Strategies, Infographic, Recognition Program

For businesses looking to implement an incentive rewards program, the sky is truly the limit. Companies can choose from a variety of incentive program types all while utilizing an array of incentive rewards.

The real distinguishing factor when it comes to choosing the right incentive program lies in a company’s goals. Specifically:

    • What is your business looking to accomplish?
    • What audience is best equipped to accomplish these goals?

The answers to these questions most often present two paths when choosing a type of incentive: customer incentives or employee incentives. Both are important groups with substantial power over the success of one’s business.

Not sure where to start? Check out our infographic below to get better acquainted with these two incentive program types and how your business can stand to benefit from each (or both!).

customer incentives vs employee incentives

<strong>About </strong>Nichole Gunn

About Nichole Gunn

Nichole Gunn is the VP of Marketing at Incentive Solutions, an Atlanta-based incentive company that delivers advanced, agile B2B customer loyalty and channel sales incentives programs.
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