Creating Customer Loyalty Programs that Build Brand Preference: Nichole Gunn Featured in “Today’s Grocer”

Creating Customer Loyalty Programs that Build Brand Preference: Nichole Gunn Featured in “Today’s Grocer”

In the world of marketing, securing brand preference is the ultimate goal. With the Grocery Store and Supermarket industry accounting for the largest food retail channel in the United States, competition is fierce, to say the least. For both independent and chain...
What is a Sales Incentive Program?

What is a Sales Incentive Program?

What is a sales incentive program? A sales incentive program is a plan or strategy that motivates salespeople to surpass status-quo performance metrics. A sales incentive programs may use non-cash incentive rewards, cash-based sales performance incentive funds...