Enrollment Statistics for Top Performing Loyalty Programs

Enrollment Statistics for Top Performing Loyalty Programs

When it comes to customer loyalty program best practices, establishing an enrollment strategy is just one of many key steps to a solid program structure. Whether you’re planning to run a reward program internally, or are exploring various loyalty program providers,...
B2B Sales Strategy: Download Incentive Solutions’ Latest E-Book!

B2B Sales Strategy: Download Incentive Solutions’ Latest E-Book!

President and CEO Mark Herbert has lent his incentive industry expertise to author yet another guide for B2B industry professionals. Entitled B2B Sales Strategy: Personalization, Data, and Incentives, the release of this free download was announced earlier this week....
B2B Digital Transformation: What Traditional Manufacturers and Distributors Need to do to Compete

B2B Digital Transformation: What Traditional Manufacturers and Distributors Need to do to Compete

Whether it is competing in an oversaturated marketplace, or keeping up with the “Joneses” of B2B digital transformation, manufacturers and distributors have their work cut out for them. The year 2020 has proven to be an especially hard time for the B2B industry, with...
How to Succeed in an Oversaturated B2B Marketplace

How to Succeed in an Oversaturated B2B Marketplace

A quick anecdote before we begin our discussion on the B2B marketplace: one of my favorite travel destinations is New York City, and I make it a purpose to see as many Broadway shows as possible when I visit. If you’re a musical goer like me, then your mind is...
10 Referral Business Statistics You Need to Know

10 Referral Business Statistics You Need to Know

When it comes to obtaining referral business, there is no denying that word of mouth is a powerful marketing tool. While companies pour hundreds of dollars into blind customer acquisition through paid ads and SEO, sales leads through referrals outshine these efforts...