by Nichole Gunn | Aug 4, 2020 | Communication with Channel Partners, Customer Data, Customer Loyalty, Customer Relationship Management, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards, Online Reward Programs, Online Technology, Reward Programs, ROI, Sales Incentives, Value Added Reseller
When it comes to customer loyalty program best practices, establishing an enrollment strategy is just one of many key steps to a solid program structure. Whether you’re planning to run a reward program internally, or are exploring various loyalty program providers,... 
by Nichole Gunn | Jul 29, 2020 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Customer Data, Customer Relationship Management, Distribution Channel, Free E-Book, Online Incentive Programs, Online Reward Programs, Online Technology, Sales Incentives, Sales Tactics
President and CEO Mark Herbert has lent his incentive industry expertise to author yet another guide for B2B industry professionals. Entitled B2B Sales Strategy: Personalization, Data, and Incentives, the release of this free download was announced earlier this week.... 
by Nichole Gunn | Jul 15, 2020 | B2B Loyalty, B2B Marketing, Customer Data, Customer Loyalty, Customer Relationship Management, Incentive Technology, Loyalty Programs, Loyalty Rewards, Online Reward Programs, Online Technology, Reward Programs
Whether it is competing in an oversaturated marketplace, or keeping up with the “Joneses” of B2B digital transformation, manufacturers and distributors have their work cut out for them. The year 2020 has proven to be an especially hard time for the B2B industry, with... 
by Jim Costello | Jul 10, 2020 | B2B Loyalty, B2B Marketing, Customer Data, Customer Loyalty, Incentive Technology, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards, Online Technology, Reward Programs
A quick anecdote before we begin our discussion on the B2B marketplace: one of my favorite travel destinations is New York City, and I make it a purpose to see as many Broadway shows as possible when I visit. If you’re a musical goer like me, then your mind is... 
by Luke Kreitner | Jul 9, 2020 | B2B Marketing, Customer Data, Customer Relationship Management, Debit Card Rewards, Gift Card Incentives, Incentive Industry, Incentive Program, Incentive Programs, Incentive Rewards, Incentive Strategies, Incentive Technology, Online Incentive Programs, Online Reward Programs, Online Technology, Performance Incentives
When it comes to obtaining referral business, there is no denying that word of mouth is a powerful marketing tool. While companies pour hundreds of dollars into blind customer acquisition through paid ads and SEO, sales leads through referrals outshine these efforts... 
by Nichole Gunn | Jul 7, 2020 | Customer Data, Customer Loyalty, Customer Relationship Management, Loyalty Programs, Mobile App, Online Technology, Uncategorized
Marketing to millennials is by no means a new concept. Highly focused efforts on reaching this target market demographic have been in practice for quite some time as companies looked to “get ahead” by proactively chasing this “generation to look out for.” According to... 
