Using Loyalty Program Software to Secure Brand Preference

Using Loyalty Program Software to Secure Brand Preference

For manufacturers and distributors in the food supply chain, standing out amongst the competition is a top priority. According to VP of marketing and communication Nichole Gunn, loyalty program software as part of a customer loyalty program is the way to do it. With...
Creating Customer Loyalty Programs that Build Brand Preference: Nichole Gunn Featured in “Today’s Grocer”

Creating Customer Loyalty Programs that Build Brand Preference: Nichole Gunn Featured in “Today’s Grocer”

In the world of marketing, securing brand preference is the ultimate goal. With the Grocery Store and Supermarket industry accounting for the largest food retail channel in the United States, competition is fierce, to say the least. For both independent and chain...
5 Ways to Boost Loyalty Program Engagement

5 Ways to Boost Loyalty Program Engagement

Maintaining a high level of loyalty program engagement is one of the key factors in determining the success of your customer loyalty program. a who doesn’t want success? Here at Incentive Solutions, more than half of our standard incentive program plan involves heavy...