Channel Partner Spotlight: Celebrating the Value in the Value-Added Reseller

Channel Partner Spotlight: Celebrating the Value in the Value-Added Reseller

As a manufacturer operating within the sales channel, your channel partners quickly become your greatest asset. Be it distributors, dealers, or value-added resellers, promoting your product across various avenues increases marketing reach and brand exposure, all...
Online Rewards: Top 10 Redeemed Reward Items in Q1 2020

Online Rewards: Top 10 Redeemed Reward Items in Q1 2020

When it comes to creating an effective online rewards program, knowing what motivates your customers is key. Here at Incentive Solutions, we understand how important it is to create a positive reward experience for your incentive program, which is why our online...
The Importance of Growing Your Business When Times Are Bad

The Importance of Growing Your Business When Times Are Bad

When it comes to running a successful company, growing your business is the main goal. It should come as no surprise that growing business becomes even more important in times of economic uncertainty. Unfortunately, when economic conditions worsen, companies begin...
Tracking the B2B Digital Marketing Shift: “B2B turns to digital marketing in the wake of coronavirus outbreak” by Dan Gerstenfeld

Tracking the B2B Digital Marketing Shift: “B2B turns to digital marketing in the wake of coronavirus outbreak” by Dan Gerstenfeld

Whether or not we want to acknowledge it, the effects of the coronavirus pandemic have officially settled in. Responses of social-distancing and “essential business” labeling has left many businesses scrambling to manage the impact. In an industry notorious for its...
Accelerating Digitalization in B2B: Brian Walker’s “Coronavirus: The Implications for B2B Commerce” [Bloomreach]

Accelerating Digitalization in B2B: Brian Walker’s “Coronavirus: The Implications for B2B Commerce” [Bloomreach]

While we’re all having to make snap decisions to adapt to the short-term impact of coronavirus on B2B commerce, it’s important not to lose sight of your long-term goals. This won’t last forever, and it’s up to us to use the current disruption as an opportunity...
How Food and Beverage Distributors Can Use Incentives to Improve Supply Chain Data Analytics

How Food and Beverage Distributors Can Use Incentives to Improve Supply Chain Data Analytics

What does every food and beverage distributor have in common? Almost all of them could greatly benefit from improving their supply chain data analytics. The problem? Accessing much of this data can be difficult. Last month Incentive Solutions VP of Marketing and...