by Mark Herbert | Feb 6, 2020 | Communication with Channel Partners, Dealer Incentives, Incentive Programs, Incentive Solutions, Incentive Strategies, Incentive Technology, Manufacturer Incentives, Online Incentive Programs, Uncategorized
When people think about incentive programs, most people think about using them to increase sales, build customer retention, or to recognize valuable employees. But using incentive-based marketing to drive adoption for a mobile app? It’s not the most common use-case.... 
by Mark Herbert | Jan 9, 2020 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Customer Loyalty, Incentive Strategies, Loyalty Programs, Manufacturer Incentives
Many manufacturers and distributors use channel rebates as part of their channel partner marketing strategy. After all, price is the part of your overall customer value proposition that is most easily quantified and communicated. Channel partner rebates are a way for... 
by Luke Kreitner | Nov 4, 2019 | Channel Incentives, Channel Sales, Communication with Channel Partners, Customer Data, Drive Sales, Incentive Industry, Incentive Programs, Manufacturer Incentives, Uncategorized
Last month, we had the pleasure of having Jay McBain as the keynote speaker at our BthruB 2019 Leadership Summit. Jay McBain, the Principal Analyst for Channels & Partnerships at Forrester Research, is known for being one of the most influential figures in B2B... 
by Mark Herbert | Oct 29, 2019 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Contractor Loyalty, Customer Loyalty, Dealer Incentives, Distribution Channel, Distributor Loyalty, Incentive Programs, Incentive Solutions, Incentive Strategies, Loyalty Programs, Manufacturer Incentives, Online Incentive Programs
Last week, we released The BthruB Incentive Program Playbook, a comprehensive guide for structuring incentive programs for the modern distribution channel. But you might notice a word in the title you’ve never seen before: BthruB. What is BthruB? BthruB is more than... ![Channel Sales & B2B Loyalty Program Best Practices: Incentive Solutions’ Luke Kreitner Featured in Incentive: What Motivates [Podcast]](https://www.incentivesolutions.com/wp-content/uploads/2019/10/B2B-Loyalty-Program-Best-Practices-Podcast.png)
by Nichole Gunn | Oct 17, 2019 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Communication with Channel Partners, Contractor Loyalty, Customer Data, Customer Loyalty, Customer Relationship Management, Distribution Channel, Distributor Loyalty, Drive Sales, Incentive Programs, Incentive Strategies, Incentive Technology, Manufacturer Incentives, Online Incentive Programs, Online Reward Programs, Podcasts
Learn more about how B2B loyalty and channel incentives are different from traditional sales incentives, and how incentive programs are helping companies adjust to technological advancements in the channel. Incentive Solutions’ VP of Sales, Luke Kreitner, sits down... 
by Luke Kreitner | Oct 14, 2019 | B2B Marketing, Channel Incentives, Channel Sales, Communication with Channel Partners, Contractor Loyalty, Incentive Industry, Incentive Programs, Incentive Solutions, Loyalty Programs, Manufacturer Incentives
Let’s pretend you were trying to buy a new air-conditioner. Chances are you wouldn’t buy it from the factory. Instead, you might have a contractor come out to your house to recommend you a new unit. Or you might go to a retailer or dealer and speak with an on-floor... 
