New Case Study: Manufacturer Uses Incentive-Based Marketing Campaign to Increase Mobile App Adoption by 205.9%

New Case Study: Manufacturer Uses Incentive-Based Marketing Campaign to Increase Mobile App Adoption by 205.9%

When people think about incentive programs, most people think about using them to increase sales, build customer retention, or to recognize valuable employees. But using incentive-based marketing to drive adoption for a mobile app? It’s not the most common use-case....
Channel Rebates: Turning Buyer Preference into Customer Loyalty

Channel Rebates: Turning Buyer Preference into Customer Loyalty

Many manufacturers and distributors use channel rebates as part of their channel partner marketing strategy. After all, price is the part of your overall customer value proposition that is most easily quantified and communicated. Channel partner rebates are a way for...
The Latest in Channel Enablement: Insights from Jay McBain at BthruB 2019

The Latest in Channel Enablement: Insights from Jay McBain at BthruB 2019

Last month, we had the pleasure of having Jay McBain as the keynote speaker at our BthruB 2019 Leadership Summit. Jay McBain, the Principal Analyst for Channels & Partnerships at Forrester Research, is known for being one of the most influential figures in B2B...
What Is BthruB? Creating a Culture of Collaboration & B2B Sales Enablement

What Is BthruB? Creating a Culture of Collaboration & B2B Sales Enablement

Last week, we released The BthruB Incentive Program Playbook, a comprehensive guide for structuring incentive programs for the modern distribution channel. But you might notice a word in the title you’ve never seen before: BthruB. What is BthruB? BthruB is more than...
Channel Sales & B2B Loyalty Program Best Practices: Incentive Solutions’ Luke Kreitner Featured in Incentive: What Motivates [Podcast]

Channel Sales & B2B Loyalty Program Best Practices: Incentive Solutions’ Luke Kreitner Featured in Incentive: What Motivates [Podcast]

Learn more about how B2B loyalty and channel incentives are different from traditional sales incentives, and how incentive programs are helping companies adjust to technological advancements in the channel. Incentive Solutions’ VP of Sales, Luke Kreitner, sits down...
Influencing the Influencers: How Channel Partner Incentive Companies Help Manufacturers Increase Sales

Influencing the Influencers: How Channel Partner Incentive Companies Help Manufacturers Increase Sales

Let’s pretend you were trying to buy a new air-conditioner. Chances are you wouldn’t buy it from the factory. Instead, you might have a contractor come out to your house to recommend you a new unit. Or you might go to a retailer or dealer and speak with an on-floor...