How Manufacturer Loyalty Programs Align Interdepartmental Goals

How Manufacturer Loyalty Programs Align Interdepartmental Goals

Loyalty programs for manufacturers can be a powerful tool to increase sales and build brand awareness and loyalty throughout your channel. At their best, manufacturer loyalty programs act as an extension of your brand, providing rewarding brand interactions and...
Designing Incentives for the Craft Beer Distribution Channel: Nichole Gunn Featured in Beverage Master

Designing Incentives for the Craft Beer Distribution Channel: Nichole Gunn Featured in Beverage Master

Like most manufacturers, craft beer producers sell through a distribution channel. Before ever filling the glasses of end-consumers, craft beer manufacturers first have to successfully market their brew to distributors, wholesalers, and other partners in their supply...
New E-Book! Incentive Program Secrets for Manufacturers

New E-Book! Incentive Program Secrets for Manufacturers

You asked for it, so here it is! Our new e-book, Incentive Program Secrets for Manufacturers, is now available for download. Written by Luke Kreitner, our VP of Sales, this e-book explores the challenges facing manufacturers today. But more than that, Incentive...
New Case Study: Manufacturer Uses Incentive-Based Marketing Campaign to Increase Mobile App Adoption by 205.9%

New Case Study: Manufacturer Uses Incentive-Based Marketing Campaign to Increase Mobile App Adoption by 205.9%

When people think about incentive programs, most people think about using them to increase sales, build customer retention, or to recognize valuable employees. But using incentive-based marketing to drive adoption for a mobile app? It’s not the most common use-case....
Channel Rebates: Turning Buyer Preference into Customer Loyalty

Channel Rebates: Turning Buyer Preference into Customer Loyalty

Many manufacturers and distributors use channel rebates as part of their channel partner marketing strategy. After all, price is the part of your overall customer value proposition that is most easily quantified and communicated. Channel partner rebates are a way for...