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Why NOW is the Time to Launch an Incentive Program

Why NOW is the Time to Launch an Incentive Program

by Nichole Gunn | Nov 10, 2021 | Incentive Programs, Incentive Strategies, Infographic

The market is open, and for many businesses it’s booming. Our question for you – is your company positioned to differentiate itself from the competition by providing the best customer and partner experience? A channel incentive program can help you connect...
Best Practices for Channel Distribution Management

Best Practices for Channel Distribution Management

by Nichole Gunn | Oct 27, 2021 | Channel Incentives, Channel Sales, Distribution Channel, Infographic

With distribution channel ecosystems growing increasingly complex, with new influencers, partner types, and non-transacting partners entering the channel, how can companies keep their channel distribution management strategies agile and effective? Check out these...
5 Important Loyalty Program Management Services

5 Important Loyalty Program Management Services

by Mandy Freeman | Sep 7, 2021 | Customer Loyalty, Customer Relationship Management, Infographic, Loyalty Programs, Loyalty Rewards

For many B2B companies, a customer loyalty program is one of the best ways to stand out from the competition. In industries where customer or channel partner relations can often get cold and impersonal, loyalty rewards can add the warmth that keeps your buyers drawing...
[INFOGRAPHIC] 6 Customer Retention Software Necessities

[INFOGRAPHIC] 6 Customer Retention Software Necessities

by Mark Herbert | Aug 10, 2021 | Customer Data, Customer Loyalty, Infographic, Loyalty Programs

If you’re looking to upgrade or acquire customer retention software, you might be wondering what kind of features and benefits you should be on the lookout for. Well, that depends on what kind of company you are, what your go-to-market strategy is, who your...
The Difference Between Long Term & Short Term Incentive Plans

The Difference Between Long Term & Short Term Incentive Plans

by Nichole Gunn | Jul 13, 2021 | Incentive Program, Incentive Programs, Infographic

The difference between a long-term and short-term incentive plan. . . it’s a little more complicated than “one is long, one is short.” There are some incentive plan goals and incentive rewards that are better suited to one or another. This is important to keep in...
Empower Distribution Channel Marketing Using Rewards

Empower Distribution Channel Marketing Using Rewards

by Nichole Gunn | Jun 8, 2021 | Channel Incentives, Channel Sales, Distribution Channel, Incentive Rewards, Infographic, Reward Programs, Uncategorized

Personalized marketing (i.e. individualized promotions, announcements, or offers) have become the norm for B2C customer expectations. The expectation is quickly making its way to B2B customers. But when customers are much more likely to follow, subscribe to, and...
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    Do You Want More Loyal Channel Partners?
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    How Do Incentive Programs Create More Channel Marketing Touch Points? 
  • The Incentive Insider | February 2022
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Featured Blogs

Do You Want More Loyal Channel Partners?

When it comes to channel partners, loyalty is a huge goal for almost any company. Knowing that a company will work with you every time they need to collaborate on increasing their sales lets you have confidence in your ability to grow your business. If you’ve been...

How Do Incentive Programs Create More Channel Marketing Touch Points? 

Channel marketing is all about keeping your brand in front of your customers and channel partners. This includes raising brand awareness, keeping the brand top of mind, and engaging channel partners. You’re competing for channel partners attention, not only with the...

The Incentive Insider | February 2022

2021: A Year of Prepping for Tomorrow There's an acronym coined in the eighties that feels very apt for current times: VUCA. It stands for volatility, uncertainty, complexity, and ambiguity. Harvard Business Review says leaders should respond to VUCA by restructuring,...

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