by Jeff Cagle | Jun 6, 2022 | B2B Loyalty, B2B Marketing, Channel Incentives, Incentive Programs
Channel marketing is all about keeping your brand in front of your customers and channel partners. This includes raising brand awareness, keeping the brand top of mind, and engaging channel partners. You’re competing for channel partners attention, not only with the... 
by Nichole Gunn | Jan 18, 2022 | Drive Sales, Incentive Programs, Incentive Strategies, Online Incentive Programs, Online Reward Programs
The benefits of using B2B referral programs far outweigh the costs. Studies show that customers who hear about a company’s products or services through referrals from existing clients have a higher retention rate. They’re also four times more likely to... 
by Mark Herbert | Nov 11, 2021 | Channel Incentives, Channel Sales, Incentive Programs, Incentive Strategies
Business who sell their services or products through a sales channel often greatly benefit from having sales partners in diverse regions as their product representatives. But when you have third-party sellers, it can be difficult to keep everyone on the same page. You... 
by Nichole Gunn | Nov 10, 2021 | Incentive Programs, Incentive Strategies, Infographic
The market is open, and for many businesses it’s booming. Our question for you – is your company positioned to differentiate itself from the competition by providing the best customer and partner experience? A channel incentive program can help you connect... 
by Nichole Gunn | Oct 21, 2021 | Incentive Programs, Increase Sales, Insurance Sales
As was the case with so many industries, the COVID-19 pandemic sent insurance companies reeling. A Deloitte industry study reported that 48% of insurance executives said the pandemic showed how unprepared our business was to face the economic crisis, vs. only 25% who... 
by Nichole Gunn | Oct 19, 2021 | Channel Sales, Incentive Programs, Incentive Strategies
When is a corporate incentive program more than an incentive program? When it produces escalating ROI, sales and customer data, and facilitates strategies to increase market share. The original purpose of incentive programs is still a powerful one: incentives drive...
