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The 7 Best Incentives for B2B Referral Programs

The 7 Best Incentives for B2B Referral Programs

by Nichole Gunn | Jan 18, 2022 | Drive Sales, Incentive Programs, Incentive Strategies, Online Incentive Programs, Online Reward Programs

The benefits of using referral programs far outweigh the costs. While the most obvious advantage of this type of marketing strategy is attracting more new customers, it goes beyond that. Studies show that customers who hear about a company’s products or services...
How Do Incentive Programs Help You with Channel Sales Management?

How Do Incentive Programs Help You with Channel Sales Management?

by Mark Herbert | Nov 11, 2021 | Channel Incentives, Channel Sales, Incentive Programs, Incentive Strategies

Business who sell their services or products through a sales channel often greatly benefit from having sales partners in diverse regions as their product representatives. But when you have third-party sellers, it can be difficult to keep everyone on the same page. You...
Why NOW is the Time to Launch an Incentive Program

Why NOW is the Time to Launch an Incentive Program

by Nichole Gunn | Nov 10, 2021 | Incentive Programs, Incentive Strategies, Infographic

The market is open, and for many businesses it’s booming. Our question for you – is your company positioned to differentiate itself from the competition by providing the best customer and partner experience? A channel incentive program can help you connect...
Improve Market Share with Insurance Sales Incentives

Improve Market Share with Insurance Sales Incentives

by Nichole Gunn | Oct 21, 2021 | Incentive Programs, Increase Sales, Insurance Sales

As was the case with so many industries, the COVID-19 pandemic sent insurance companies reeling. A Deloitte industry study reported that 48% of insurance executives said the pandemic showed how unprepared our business was to face the economic crisis, vs. only 25% who...
3 Incentive-Based Strategies to Increase Market Share

3 Incentive-Based Strategies to Increase Market Share

by Nichole Gunn | Oct 19, 2021 | Channel Sales, Incentive Programs, Incentive Strategies

When is a corporate incentive program more than an incentive program? When it produces escalating ROI, sales and customer data, and facilitates strategies to increase market share. The original purpose of incentive programs is still a powerful one: incentives drive...
A Complete Guide to Online Rewards Programs

A Complete Guide to Online Rewards Programs

by Nichole Gunn | Oct 15, 2021 | Drive Sales, Incentive Programs, Incentive Strategies, Online Incentive Programs, Online Reward Programs

Online rewards programs have become common among businesses. It’s estimated that more than 90 percent of companies currently use some form of online reward or loyalty program. Rewards programs are a great way to boost customer loyalty and increase your business’s...
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  • The Incentive Insider | February 2022
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    Why Do Incentives Work? The Psychology of Motivation & Rewards
  • How to Improve Sales Performance
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Featured Blogs

The Incentive Insider | February 2022

2021: A Year of Prepping for Tomorrow There's an acronym coined in the eighties that feels very apt for current times: VUCA. It stands for volatility, uncertainty, complexity, and ambiguity. Harvard Business Review says leaders should respond to VUCA by restructuring,...

Why Do Incentives Work? The Psychology of Motivation & Rewards

What is an incentive? Anything that motivates a person to perform an action can be considered an incentive. Incentives for eating food include delicious taste and necessary nutrients, for example. An incentive could be an outside reward someone offers you for...

How to Improve Sales Performance

Breaking through a sales plateau may be challenging, but not entirely impossible if you use the right approach. Even if demand for your products or services sustains, you can still experience problems. You can encounter a sudden slowdown if you have limited enablement...

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