Creating Customer Loyalty Programs that Build Brand Preference: Nichole Gunn Featured in “Today’s Grocer”

Creating Customer Loyalty Programs that Build Brand Preference: Nichole Gunn Featured in “Today’s Grocer”

In the world of marketing, securing brand preference is the ultimate goal. With the Grocery Store and Supermarket industry accounting for the largest food retail channel in the United States, competition is fierce, to say the least. For both independent and chain...
What is a Sales Incentive Program?

What is a Sales Incentive Program?

What is a sales incentive program? A sales incentive program is a plan or strategy that motivates salespeople to surpass status-quo performance metrics. A sales incentive programs may use non-cash incentive rewards, cash-based sales performance incentive funds...
Wondering How to Measure Channel Incentive Program Success? There’s an Incentive Solutions White Paper for That.

Wondering How to Measure Channel Incentive Program Success? There’s an Incentive Solutions White Paper for That.

Wondering how your channel incentive program compares to others? Or, if it’s on track to deliver the ROI executives are looking for? For many businesses looking to drive behavior in the channel with a channel incentive program, it all boils down to one question: how...
Incentive Card Options For Top Performing Reward Programs [Infographic]

Incentive Card Options For Top Performing Reward Programs [Infographic]

The best reward programs all have one thing in common: they offer amazing rewards. Simple enough, right? Define the word “amazing,” and soon your incentive program will skyrocket your company’s sales and overall growth. Luckily, seasoned incentive program providers...
6+ Sales Incentive Program Examples and their Key Benefits

6+ Sales Incentive Program Examples and their Key Benefits

Sales incentive programs are strategic tools for achieving sales goals. Statistics show that when the long-term goal is to drive sales, companies turn to sales incentive programs to get the job done. With over 25 years of incentive program experience, we’ve seen...
Channel Data That Manufacturers and Distributors Need for a Successful Loyalty Program

Channel Data That Manufacturers and Distributors Need for a Successful Loyalty Program

For many manufacturers and distributors, the first thought behind investing in a customer loyalty program very rarely involves the collection of channel data. And rightly so! When our client’s main goal is to gain customer loyalty, they are looking to foster a strong...