Sales SPIFFs vs. Long-Term Sales Incentive Programs

Sales SPIFFs vs. Long-Term Sales Incentive Programs

Should you use sales SPIFFs or invest in a long-term sales incentive program? Well, that depends on your goals. A sales SPIFF is a short-term, seller side promotion, where direct or indirect sales reps are paid an immediate bonus for selling a specific product. Sales...
Where Do B2B Rebates Fit Into Your Sales and Marketing Strategy?

Where Do B2B Rebates Fit Into Your Sales and Marketing Strategy?

B2B rebates are simple, right? You attach rebates to specific products to generate demand from buyers in your sales channel. Or you use B2B rebates to reward increased purchase volume. However, there are other considerations to take into account. For instance, is your...
Sales Incentive Strategy: Make Sure to Schedule Promotions for the Holiday Season!

Sales Incentive Strategy: Make Sure to Schedule Promotions for the Holiday Season!

Whether you’re trying to motivate internal sales reps, channel partners, or run a successful SPIFF or rebate program, planning your promotions is an important part of an effective sales incentive strategy. Some sales incentive promotions might be longer term. Others...
Free E-book! Incentive Solutions Launches The BthruB Incentive Program Playbook

Free E-book! Incentive Solutions Launches The BthruB Incentive Program Playbook

How do you create a performance-based incentive plan? One that inspires your participants to advance your business goals? Whether you’re running a loyalty program, or looking to improve performance for your dealers, DSRs, or other channel partners, Incentive Solutions...
Sneaky Way One of the Largest Pharmaceutical Companies in the World Used a Leaderboard to Increase Sales

Sneaky Way One of the Largest Pharmaceutical Companies in the World Used a Leaderboard to Increase Sales

One of the challenges of being an industry trendsetter is getting new partners or prospects to break away from convention. Understandable, of course. There’s a certain degree of comfort in hanging onto the ‘old way of doing things.’ Even if those habits and modes of...