by Mark Herbert | Feb 6, 2020 | Communication with Channel Partners, Dealer Incentives, Incentive Programs, Incentive Solutions, Incentive Strategies, Incentive Technology, Manufacturer Incentives, Online Incentive Programs, Uncategorized
When people think about incentive programs, most people think about using them to increase sales, build customer retention, or to recognize valuable employees. But using incentive-based marketing to drive adoption for a mobile app? It’s not the most common use-case.... 
by Mark Herbert | Oct 29, 2019 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Contractor Loyalty, Customer Loyalty, Dealer Incentives, Distribution Channel, Distributor Loyalty, Incentive Programs, Incentive Solutions, Incentive Strategies, Loyalty Programs, Manufacturer Incentives, Online Incentive Programs
Last week, we released The BthruB Incentive Program Playbook, a comprehensive guide for structuring incentive programs for the modern distribution channel. But you might notice a word in the title you’ve never seen before: BthruB. What is BthruB? BthruB is more than... 
by Nichole Gunn | Oct 9, 2019 | Channel Incentives, Channel Sales, Dealer Incentives, Distribution Channel, Distributor Loyalty, Free E-Book, Incentive Programs, Incentive Strategies, Manufacturer Incentives
This spring, we released the 2019 Guide to a Successful Dealer Incentive Program. If you’re looking for ways to improve your sales channel incentive program strategy, and you still haven’t read it yet, you should check it out. After all, it’s free and chocked full of... 
by Mark Herbert | Sep 27, 2019 | B2B Loyalty, B2B Marketing, Building Material Products, Channel Incentives, Channel Sales, Communication with Channel Partners, Contractor Loyalty, Customer Loyalty, Dealer Incentives, Distribution Channel, Distributor Loyalty, Manufacturer Incentives
When it comes to their channel loyalty program marketing, many building materials manufacturers and distributors are facing a problem: There just aren’t enough contractors and dealers to go around! A couple decades of pressuring kids to go to college, at the expense... 
by Mark Herbert | Aug 7, 2019 | B2B Marketing, Dealer Incentives, Incentive Industry, Incentive Program, Incentive Programs, ROI, Uncategorized
We’re proud to announce that Incentive Solutions was given the Incentive Marketing Association (IMA) 2019 Circle of Excellence Award for our work with Michelin. We’re hugely honored by the award, which recognizes the most outstanding and innovative incentive programs... 
by Mark Herbert | Jul 11, 2019 | Channel Incentives, Channel Sales, Dealer Incentives, Distribution Channel, Distributor Loyalty, Increase Sales
Food and beverage manufacturing is an increasingly competitive space – and one which has been slow on the uptake of implementing strategic incentive programs to gain a competitive advantage. However, with 615,000 businesses competing for $6 trillion in annual revenue,... 
