New Case Study: Manufacturer Uses Incentive-Based Marketing Campaign to Increase Mobile App Adoption by 205.9%

New Case Study: Manufacturer Uses Incentive-Based Marketing Campaign to Increase Mobile App Adoption by 205.9%

When people think about incentive programs, most people think about using them to increase sales, build customer retention, or to recognize valuable employees. But using incentive-based marketing to drive adoption for a mobile app? It’s not the most common use-case....
What Is BthruB? Creating a Culture of Collaboration & B2B Sales Enablement

What Is BthruB? Creating a Culture of Collaboration & B2B Sales Enablement

Last week, we released The BthruB Incentive Program Playbook, a comprehensive guide for structuring incentive programs for the modern distribution channel. But you might notice a word in the title you’ve never seen before: BthruB. What is BthruB? BthruB is more than...
Wait, You Still Haven’t Read the Dealer Incentives E-Book? Download Your Free Sales Channel Incentive Program Strategy Guide!

Wait, You Still Haven’t Read the Dealer Incentives E-Book? Download Your Free Sales Channel Incentive Program Strategy Guide!

This spring, we released the 2019 Guide to a Successful Dealer Incentive Program. If you’re looking for ways to improve your sales channel incentive program strategy, and you still haven’t read it yet, you should check it out. After all, it’s free and chocked full of...
What Does the Skilled Labor Shortage Mean for Your Channel Loyalty Program Marketing?

What Does the Skilled Labor Shortage Mean for Your Channel Loyalty Program Marketing?

When it comes to their channel loyalty program marketing, many building materials manufacturers and distributors are facing a problem: There just aren’t enough contractors and dealers to go around! A couple decades of pressuring kids to go to college, at the expense...
Incentive Solutions and Michelin Receive 2019 IMA Circle of Excellence Award for All-Star Incentive Marketing and Dealer Incentives

Incentive Solutions and Michelin Receive 2019 IMA Circle of Excellence Award for All-Star Incentive Marketing and Dealer Incentives

We’re proud to announce that Incentive Solutions was given the Incentive Marketing Association (IMA) 2019 Circle of Excellence Award for our work with Michelin. We’re hugely honored by the award, which recognizes the most outstanding and innovative incentive programs...
4 Ways Food and Beverage Manufacturing Companies Can Use Incentive Programs to Increase Sales

4 Ways Food and Beverage Manufacturing Companies Can Use Incentive Programs to Increase Sales

Food and beverage manufacturing is an increasingly competitive space – and one which has been slow on the uptake of implementing strategic incentive programs to gain a competitive advantage. However, with 615,000 businesses competing for $6 trillion in annual revenue,...