by Nichole Gunn | Jun 22, 2021 | Channel Incentives, Channel Sales, Customer Data, Customer Loyalty, Debit Card Rewards, Distribution Channel, Drive Sales, Incentive Program, Incentive Rewards, Incentive Strategies, Incentive Technology, Incentive Trip, Uncategorized
Data and behavior are two of the biggest drivers of sales channel success. If you’re a channel sales or channel marketing professional, this isn’t news to you. How many times have you wished you could pull off targeted channel strategies, if only you had... 
by Nichole Gunn | Apr 8, 2021 | B2B Loyalty, Channel Sales, Customer Data, Customer Loyalty
Selling through a distribution offers the advantage of cooperating and collaborating with your channel partners on sales strategies. The problem for suppliers is trying to figure out how to reach B2B customers. No matter how well your channel partners represent your... 
by Mark Herbert | Mar 9, 2021 | B2B Loyalty, Customer Loyalty, Loyalty Programs
In today’s market, competition in various industries is so large that it is hard to find new ways to maintain loyal customers. Customer loyalty programs are a great way to reward customers, enticing them to buy your products by making them feel appreciated. So, how... 
by Mark Herbert | Feb 25, 2021 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Customer Loyalty, Distributor Loyalty, Incentive Program
In competitive and disrupted channel markets, having an incentive program can boost revenue and maintain positive relationships with your channel partners. But just like channel management, marketing, and CRM technology must constantly evolve to meet the demands of... 
by Nichole Gunn | Feb 18, 2021 | B2B Loyalty, Customer Loyalty, Distributor Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards
Customer loyalty can be defined as an emotional connection customers have to your brand, which inspires them to consistently choose your brand over the competition. Customer loyalty can be measured in several ways, such as: The percentage of customers making repeat... 
by Luke Kreitner | Feb 16, 2021 | B2B Loyalty, B2B Marketing, Customer Loyalty
Last week, I talked about some of the harsh realities of competing for B2B loyalty. Today, I want to share some research and insights on what you can do about those realities. Here are five B2B customer experience best practices I suggest for staying competitive and...
