by Mandy Freeman | Sep 7, 2021 | Customer Loyalty, Customer Relationship Management, Infographic, Loyalty Programs, Loyalty Rewards
For many B2B companies, a customer loyalty program is one of the best ways to stand out from the competition. In industries where customer or channel partner relations can often get cold and impersonal, loyalty rewards can add the warmth that keeps your buyers drawing...
by Mandy Freeman | Aug 12, 2021 | Customer Loyalty, Distributor Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards
If you’ve already offered a loyalty program to your tire customers or channel partners, maybe you’ve seen how beneficial they can be. Or maybe you’re in the research phase, trying to determine if a loyalty program would be a fitting customer engagement solution....
by Mark Herbert | Aug 10, 2021 | Customer Data, Customer Loyalty, Infographic, Loyalty Programs
If you’re looking to upgrade or acquire customer retention software, you might be wondering what kind of features and benefits you should be on the lookout for. Well, that depends on what kind of company you are, what your go-to-market strategy is, who your...
by Mark Herbert | Jul 15, 2021 | B2B Loyalty, Customer Data, Customer Loyalty, Dealer Incentives, Distribution Channel, Distributor Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards
If you’re an HVAC supplier looking to build better channel partnerships, improve customer retention, or gather more end-user data, a loyalty program is a great tool to have at your disposal. Today’s loyalty programs are much more than just plastic, points-collecting...
by Nichole Gunn | Jun 22, 2021 | Channel Incentives, Channel Sales, Customer Data, Customer Loyalty, Debit Card Rewards, Distribution Channel, Drive Sales, Incentive Program, Incentive Rewards, Incentive Strategies, Incentive Technology, Incentive Trip, Uncategorized
Data and behavior are two of the biggest drivers of sales channel success. If you’re a channel sales or channel marketing professional, this isn’t news to you. How many times have you wished you could pull off targeted channel strategies, if only you had...
by Nichole Gunn | Apr 8, 2021 | B2B Loyalty, Channel Sales, Customer Data, Customer Loyalty
Selling through a distribution offers the advantage of cooperating and collaborating with your channel partners on sales strategies. The problem for suppliers is trying to figure out how to reach B2B customers. No matter how well your channel partners represent your...