by Nichole Gunn | Mar 28, 2019 | B2B Loyalty, B2B Marketing, Building Material Products, Channel Incentives, Contractor Loyalty, Dealer Incentives, Incentive Program
Driving through Atlanta is a constant reminder of the sheer size of the construction industry. Every morning on my way to Incentive Solutions, I see new high rises, apartments, and retail properties ascending the skyline. The numbers speak for themselves: 670,000... 
by Luke Kreitner | Jan 21, 2019 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Contractor Loyalty, Customer Loyalty, Customer Relationship Management, Loyalty Programs
If your B2B company is like most, 90% of your revenue comes from your top 10% of clients. This puts your revenue stream in a precarious place if two, or even one, client decided to part ways. B2B customers are a unique bunch, and it’s imperative that your company take... 
by Luke Kreitner | Nov 19, 2018 | B2B Marketing, Building Material Products, Channel Incentives, Channel Sales, Communication with Channel Partners, Contractor Loyalty, Customer Data, Customer Loyalty, Dealer Incentives, Distributor Loyalty, Loyalty Programs
Every construction manufacturer with a supply chain has to deal with “part-time” customers. You know the ones. They aren’t loyal. They always compare your prices to the competition’s. They rarely submit product warranty registrations. They don’t follow... 
by Luke Kreitner | Nov 1, 2018 | B2B Marketing, Channel Sales, Contractor Loyalty, Customer Loyalty, Customer Relationship Management, Dealer Incentives, Distributor Loyalty, Uncategorized
Maybe you’re a national or global company with distributors across the world, and you’re struggling to unite all partners under your channel marketing initiatives. Or, a manufacturer that can’t seem to get on the same page, sales-wise, with your channel... 
by Nichole Gunn | Jul 31, 2018 | Contractor Loyalty
What are the best ways for distributors to establish and maintain customer loyalty in the current selling environment? This crucial question is addressed by Steve Damerow in an article published in The Electrical Distributor, “How to Get Closer to your Customer... 
by Steve Damerow | Feb 5, 2018 | Channel Incentives, Channel Sales, Contractor Loyalty, Customer Data, Customer Loyalty, Dealer Incentives, Distributor Loyalty, Incentive Program, Incentive Programs, Infographic, Loyalty Programs, Reward Programs
Data that drives a unique b2b loyalty program experience Use data to learn more about customers. Create a better b2b loyalty program experience with personalized content. Non-cash incentive rewards Non-cash rewards leave a lasting memory. Memories influence B2B...
