Channel Marketing Across Your Building Materials Distribution Channel

Channel Marketing Across Your Building Materials Distribution Channel

Driving through Atlanta is a constant reminder of the sheer size of the construction industry. Every morning on my way to Incentive Solutions, I see new high rises, apartments, and retail properties ascending the skyline. The numbers speak for themselves: 670,000...
Set the Stage to Increase B2B Customer Retention

Set the Stage to Increase B2B Customer Retention

If your B2B company is like most, 90% of your revenue comes from your top 10% of clients. This puts your revenue stream in a precarious place if two, or even one, client decided to part ways. B2B customers are a unique bunch, and it’s imperative that your company take...
Can Construction Loyalty Programs Change Part-Time Customers’ Ways?

Can Construction Loyalty Programs Change Part-Time Customers’ Ways?

Every construction manufacturer with a supply chain has to deal with “part-time” customers. You know the ones. They aren’t loyal. They always compare your prices to the competition’s. They rarely submit product warranty registrations. They don’t follow...
5 Qualities of an Amazing B2B Loyalty Program Experience

5 Qualities of an Amazing B2B Loyalty Program Experience

Data that drives a unique b2b loyalty program experience Use data to learn more about customers. Create a better b2b loyalty program experience with personalized content. Non-cash incentive rewards Non-cash rewards leave a lasting memory. Memories influence B2B...