What Is BthruB? Creating a Culture of Collaboration & B2B Sales Enablement

What Is BthruB? Creating a Culture of Collaboration & B2B Sales Enablement

Last week, we released The BthruB Incentive Program Playbook, a comprehensive guide for structuring incentive programs for the modern distribution channel. But you might notice a word in the title you’ve never seen before: BthruB. What is BthruB? BthruB is more than...
Channel Sales & B2B Loyalty Program Best Practices: Incentive Solutions’ Luke Kreitner Featured in Incentive: What Motivates [Podcast]

Channel Sales & B2B Loyalty Program Best Practices: Incentive Solutions’ Luke Kreitner Featured in Incentive: What Motivates [Podcast]

Learn more about how B2B loyalty and channel incentives are different from traditional sales incentives, and how incentive programs are helping companies adjust to technological advancements in the channel. Incentive Solutions’ VP of Sales, Luke Kreitner, sits down...
Influencing the Influencers: How Channel Partner Incentive Companies Help Manufacturers Increase Sales

Influencing the Influencers: How Channel Partner Incentive Companies Help Manufacturers Increase Sales

Let’s pretend you were trying to buy a new air-conditioner. Chances are you wouldn’t buy it from the factory. Instead, you might have a contractor come out to your house to recommend you a new unit. Or you might go to a retailer or dealer and speak with an on-floor...
What Does the Skilled Labor Shortage Mean for Your Channel Loyalty Program Marketing?

What Does the Skilled Labor Shortage Mean for Your Channel Loyalty Program Marketing?

When it comes to their channel loyalty program marketing, many building materials manufacturers and distributors are facing a problem: There just aren’t enough contractors and dealers to go around! A couple decades of pressuring kids to go to college, at the expense...