by Mark Herbert | Oct 29, 2019 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Contractor Loyalty, Customer Loyalty, Dealer Incentives, Distribution Channel, Distributor Loyalty, Incentive Programs, Incentive Solutions, Incentive Strategies, Loyalty Programs, Manufacturer Incentives, Online Incentive Programs
Last week, we released The BthruB Incentive Program Playbook, a comprehensive guide for structuring incentive programs for the modern distribution channel. But you might notice a word in the title you’ve never seen before: BthruB. What is BthruB? BthruB is more than... ![Channel Sales & B2B Loyalty Program Best Practices: Incentive Solutions’ Luke Kreitner Featured in Incentive: What Motivates [Podcast]](https://www.incentivesolutions.com/wp-content/uploads/2019/10/B2B-Loyalty-Program-Best-Practices-Podcast.png)
by Nichole Gunn | Oct 17, 2019 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Communication with Channel Partners, Contractor Loyalty, Customer Data, Customer Loyalty, Customer Relationship Management, Distribution Channel, Distributor Loyalty, Drive Sales, Incentive Programs, Incentive Strategies, Incentive Technology, Manufacturer Incentives, Online Incentive Programs, Online Reward Programs, Podcasts
Learn more about how B2B loyalty and channel incentives are different from traditional sales incentives, and how incentive programs are helping companies adjust to technological advancements in the channel. Incentive Solutions’ VP of Sales, Luke Kreitner, sits down... 
by Luke Kreitner | Oct 14, 2019 | B2B Marketing, Channel Incentives, Channel Sales, Communication with Channel Partners, Contractor Loyalty, Incentive Industry, Incentive Programs, Incentive Solutions, Loyalty Programs, Manufacturer Incentives
Let’s pretend you were trying to buy a new air-conditioner. Chances are you wouldn’t buy it from the factory. Instead, you might have a contractor come out to your house to recommend you a new unit. Or you might go to a retailer or dealer and speak with an on-floor... 
by Mark Herbert | Sep 27, 2019 | B2B Loyalty, B2B Marketing, Building Material Products, Channel Incentives, Channel Sales, Communication with Channel Partners, Contractor Loyalty, Customer Loyalty, Dealer Incentives, Distribution Channel, Distributor Loyalty, Manufacturer Incentives
When it comes to their channel loyalty program marketing, many building materials manufacturers and distributors are facing a problem: There just aren’t enough contractors and dealers to go around! A couple decades of pressuring kids to go to college, at the expense... 
by Nichole Gunn | Sep 13, 2019 | B2B Loyalty, B2B Marketing, Contractor Loyalty, Customer Loyalty, Incentive Strategies, Online Reward Programs
Your loyalty rewards program is a reflection of your brand. Even if you totally outsource management, design, and administration of your B2B loyalty program, at the end of the day, the participant experience comes back on you. If your loyalty rewards program emails... 
by Mark Herbert | May 16, 2019 | B2B Loyalty, Channel Sales, Contractor Loyalty, Online Reward Programs
It’s a scenario that’s become increasingly common for building materials manufacturers and distributors. Between offshore competitors, offsite construction, and online mega-retailers, your channel partners and B2B customers have more options than ever. And for cheap.... 
