by Nichole Gunn | Feb 9, 2021 | B2B Marketing, Channel Sales, Communication with Channel Partners
What should you include in a B2B competitive analysis? A traditional competitive analysis includes your competition’s strengths, weaknesses, opportunities, and threads (SWOT). With so much data to collect and analyze, and with industries changing so rapidly, B2B... 
by Luke Kreitner | Aug 7, 2020 | Channel Sales, Communication with Channel Partners, Customer Data, Customer Loyalty, Customer Relationship Management, Dealer Incentives, Distribution Channel, Distributor Loyalty, Drive Sales, Gamification, Incentive Industry, Incentive Program, Incentive Programs, Incentive Technology, Incentive Travel, Increase Sales, Insurance Sales, Loyalty Program Benefits, Loyalty Rewards, Manufacturer Incentives, Mobile App, Motivate Sales, Online Incentive Programs, Online Reward Programs, Online Technology, Performance Incentives, Reward Programs, Sales Incentives, Sales Tactics, Travel Incentives, Value Added Reseller
Sales incentive programs are strategic tools for achieving sales goals. Statistics show that when the long-term goal is to drive sales, companies turn to sales incentive programs to get the job done. With over 25 years of incentive program experience, we’ve seen... 
by Nichole Gunn | Aug 4, 2020 | Communication with Channel Partners, Customer Data, Customer Loyalty, Customer Relationship Management, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards, Online Reward Programs, Online Technology, Reward Programs, ROI, Sales Incentives, Value Added Reseller
When it comes to customer loyalty program best practices, establishing an enrollment strategy is just one of many key steps to a solid program structure. Whether you’re planning to run a reward program internally, or are exploring various loyalty program providers,... 
by Luke Kreitner | Jun 25, 2020 | B2B Marketing, Channel Sales, Communication with Channel Partners, Contractor Loyalty, Customer Data, Customer Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards, Mark Herbert, Online Technology, Team Leadership
Good news! A PR was released today announcing our CEO and President Mark Herbert’s recent article published in Contractor Magazine’s June 2020 Issue! With over 30 years in the incentive industry, we are proud to share Mark’s insights for plumbing and heating... 
by Nichole Gunn | Jun 18, 2020 | Channel Incentives, Channel Sales, Communication with Channel Partners, Customer Data, Distribution Channel, Incentive Program, Incentive Strategies, Mobile App, Online Incentive Programs, Sales Incentives, Sales Tactics
As America begins to re-open its doors post-pandemic, the economy has officially moved into a recession. For businesses operating in the B2B channel, economic downturns often signal a cut back on spending, meaning investment in areas such as incentive programs and... 
by Nichole Gunn | Jun 11, 2020 | B2B Marketing, Business Management, Channel Incentives, Communication with Channel Partners, Incentive Industry, Incentive Program, Incentive Programs, Incentive Rewards, Incentive Strategies, Mark Herbert, Online Incentive Programs, Online Reward Programs, Online Technology, Reward Programs
When it comes to channel marketing in the PHCP-PVF industry, trade shows and in-person meetings make up a majority of channel marketing strategy. Introduce the onset of a global pandemic, and suddenly distributors and manufacturers are left with few avenues to... 
