by Mandy Freeman | Nov 4, 2021 | Channel Incentives, Channel Sales, Distribution Channel
If you’re a manufacturer who’s developed an effective distribution channel through which to sell your products, your channel partners are no doubt excellent. They likely come from different backgrounds, with a variety of knowledge and skills. While that diversity is a... 
by Nichole Gunn | Oct 28, 2021 | Channel Sales, News
As the medical devices industry recovers from COVID-19 challenges and re-prioritizations, a rapid growth trajectory is expected. A growing geriatric population, increase of infectious and chronic conditions, as well as increasing complex surgical procedures, are... 
by Nichole Gunn | Oct 27, 2021 | Channel Incentives, Channel Sales, Distribution Channel, Infographic
With distribution channel ecosystems growing increasingly complex, with new influencers, partner types, and non-transacting partners entering the channel, how can companies keep their channel distribution management strategies agile and effective? Check out these... 
by Nichole Gunn | Oct 19, 2021 | Channel Sales, Incentive Programs, Incentive Strategies
When is a corporate incentive program more than an incentive program? When it produces escalating ROI, sales and customer data, and facilitates strategies to increase market share. The original purpose of incentive programs is still a powerful one: incentives drive... 
by Mark Herbert | Oct 5, 2021 | Channel Incentives, Channel Sales, Dealer Incentives, Incentive Programs
Those in HVAC markets face an increased need for competitive differentiation compared to other B2B industries. According to an International Energy Agency (IEA) report, demand for air conditioning in particular is expected to soar over the next three decades,... 
by Mandy Freeman | Aug 26, 2021 | Channel Sales, Drive Sales, Incentive Strategies, Increase Sales, Sales Incentives, Sales Tactics
When you’re creating sales incentive plans for the medical devices industry, you need flexibility. Although you may have a vast sales distribution channel, you often have specific goals you need to laser-focus on, such as increasing sales of a new glucose meter...
