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The 3 E’s of Channel Management: Channel Partner Education

The 3 E’s of Channel Management: Channel Partner Education

by Nichole Gunn | Dec 7, 2021 | Channel Sales

Welcome to the third and last of my “three E’s of channel management” blog series! Previous pieces covered the first two e’s: experience and engagement. Now let’s talk about e number three: education. Even if your channel partner experience and engagement cylinders...
The 3 E’s of Channel Management: Channel Partner Engagement

The 3 E’s of Channel Management: Channel Partner Engagement

by Nichole Gunn | Nov 30, 2021 | Channel Incentives, Channel Sales

Welcome to part two of my “three E’s of channel management” series! The series began with channel partner experience. Now I’ll focus on the second e: engagement. Channel partner engagement is a step beyond experience. Your channel partner may have a sufficient and...
The 3 E’s of Channel Management: Channel Partner Experience

The 3 E’s of Channel Management: Channel Partner Experience

by Nichole Gunn | Nov 18, 2021 | Channel Incentives, Channel Sales, Distribution Channel

Today’s sales channel climates are defined by access to an excess of information, increasing numbers of decision-makers involved in B2B decisions, a plethora of channel technology—and don’t forget the highly competitive markets. All this complicates the channel...
Channel Partner Management Strategies that Grow Revenue

Channel Partner Management Strategies that Grow Revenue

by Nichole Gunn | Nov 16, 2021 | Channel Incentives, Channel Sales

When preparing strategies to increase channel revenue, you have multiple options. You can make sales processes more efficient, promote product education, adjust pricing structures, run discount and sales promotions, or try new marketing tactics. But what about when...
How Do Incentive Programs Help You with Channel Sales Management?

How Do Incentive Programs Help You with Channel Sales Management?

by Mark Herbert | Nov 11, 2021 | Channel Incentives, Channel Sales, Incentive Programs, Incentive Strategies

Business who sell their services or products through a sales channel often greatly benefit from having sales partners in diverse regions as their product representatives. But when you have third-party sellers, it can be difficult to keep everyone on the same page. You...
4 Ways Incentive Technology Helps You Manage Channel Partners

4 Ways Incentive Technology Helps You Manage Channel Partners

by Mandy Freeman | Nov 4, 2021 | Channel Incentives, Channel Sales, Distribution Channel

If you’re a manufacturer who’s developed an effective distribution channel through which to sell your products, your channel partners are no doubt excellent. They likely come from different backgrounds, with a variety of knowledge and skills. While that diversity is a...
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Featured Blogs

Jeff Cagle in Manufacturing.net: Using Incentive Programs to Proof Your Channel Against Economic Stress

In a new article featured in Manufacturing.net, Jeff Cagle (Director of Global Accounts at Incentive Solutions and OneAffiniti) shares insights on how channel incentive programs can help B2B brands build incremental revenue and customer loyalty. By using best...

Channel Partner Engagement Ideas to Drive Revenue

Did you know that nearly 70% of business-to-business (B2B) customers are looking to move on to the competition? If you’re a vendor or supplier whose business is highly dependent on just a handful of partners in your distribution channel, that number may disturb you....

Loyalty Program

Attracting and retaining customers as a business requires careful planning and efficient work. Retailers and other business-to-consumer (B2C) brands may opt to use loyalty programs that offer discounts, rewards, or other incentives to people in return for store and...

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