by Savannah Bobo | Feb 13, 2023 | Channel Sales, Drive Sales, Free E-Book, Increase Sales, News
MarketingDive recently covered the release of Incentive Solutions’ newest ebook, Get More Sales in a Recession Using Channel Incentives. The ebook, which is free to download, highlights the importance for business-to-business (B2B) brands to implement a strong... 
by Luke Kreitner | Dec 2, 2022 | Channel Incentives, Channel Sales, Customer Data, Customer Loyalty, Distribution Channel, Drive Sales, Incentive Industry, Incentive Program, Incentive Rewards, Incentive Technology, Motivate Sales, Online Incentive Programs, Online Technology
By going through indirect distribution channels, manufacturers can sell to a big buyer audience. This way, manufacturers don’t have to rely solely on their in-house sales team. While indirect selling has its benefits, it’s not without its challenges.... 
by Savannah Bobo | Nov 6, 2022 | B2B Marketing, Channel Sales, Customer Data, Incentive Programs
For many business-to-business (B2B) brands, the biggest obstacles of an incentive program are the time and resources required to manage it. A properly managed incentive program, however, can yield the kind of sales and customer data that helps brands dramatically... 
by Nichole Gunn | Aug 16, 2022 | B2B Loyalty, Channel Incentives, Channel Sales
What is a channel incentive program? A channel incentive program is any plan or strategy designed to influence the behaviors of channel partners. In exchange for actions that benefit their channel partners, incentive program participants earn rewards such as... 
by Nichole Gunn | Dec 16, 2021 | B2B Loyalty, Channel Incentives, Channel Sales
Are you one of the many unlucky manufacturers or suppliers whose customers are indifferent to you? Gallup estimates that 71% of B2B customers are indifferent or actively disengaged. How can you grab their attention in a meaningful, effective way, not a desperate,... 
by Nichole Gunn | Dec 7, 2021 | Channel Sales
Welcome to the third and last of my “three E’s of channel management” blog series! Previous pieces covered the first two e’s: experience and engagement. Now let’s talk about e number three: education. Even if your channel partner experience and engagement cylinders...
