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5 Ways You Can Provide a Better B2B Customer Experience

5 Ways You Can Provide a Better B2B Customer Experience

by Nichole Gunn | Dec 16, 2021 | B2B Loyalty, Channel Incentives, Channel Sales

Are you one of the many unlucky manufacturers or suppliers whose customers are indifferent to you? Gallup estimates that 71% of B2B customers are indifferent or actively disengaged. How can you grab their attention in a meaningful, effective way, not a desperate,...
The 3 E’s of Channel Management: Channel Partner Education

The 3 E’s of Channel Management: Channel Partner Education

by Nichole Gunn | Dec 7, 2021 | Channel Sales

Welcome to the third and last of my “three E’s of channel management” blog series! Previous pieces covered the first two e’s: experience and engagement. Now let’s talk about e number three: education. Even if your channel partner experience and engagement cylinders...
The 3 E’s of Channel Management: Channel Partner Engagement

The 3 E’s of Channel Management: Channel Partner Engagement

by Nichole Gunn | Nov 30, 2021 | Channel Incentives, Channel Sales

Welcome to part two of my “three E’s of channel management” series! The series began with channel partner experience. Now I’ll focus on the second e: engagement. Channel partner engagement is a step beyond experience. Your channel partner may have a sufficient and...
The 3 E’s of Channel Management: Channel Partner Experience

The 3 E’s of Channel Management: Channel Partner Experience

by Nichole Gunn | Nov 18, 2021 | Channel Incentives, Channel Sales, Distribution Channel

Today’s sales channel climates are defined by access to an excess of information, increasing numbers of decision-makers involved in B2B decisions, a plethora of channel technology—and don’t forget the highly competitive markets. All this complicates the channel...
Channel Partner Management Strategies that Grow Revenue

Channel Partner Management Strategies that Grow Revenue

by Nichole Gunn | Nov 16, 2021 | Channel Incentives, Channel Sales

When preparing strategies to increase channel revenue, you have multiple options. You can make sales processes more efficient, promote product education, adjust pricing structures, run discount and sales promotions, or try new marketing tactics. But what about when...
How Do Incentive Programs Help You with Channel Sales Management?

How Do Incentive Programs Help You with Channel Sales Management?

by Mark Herbert | Nov 11, 2021 | Channel Incentives, Channel Sales, Incentive Programs, Incentive Strategies

Business who sell their services or products through a sales channel often greatly benefit from having sales partners in diverse regions as their product representatives. But when you have third-party sellers, it can be difficult to keep everyone on the same page. You...
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  • The Incentive Insider | February 2022
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Featured Blogs

Do You Want More Loyal Channel Partners?

When it comes to channel partners, loyalty is a huge goal for almost any company. Knowing that a company will work with you every time they need to collaborate on increasing their sales lets you have confidence in your ability to grow your business. If you’ve been...

How Do Incentive Programs Create More Channel Marketing Touch Points? 

Channel marketing is all about keeping your brand in front of your customers and channel partners. This includes raising brand awareness, keeping the brand top of mind, and engaging channel partners. You’re competing for channel partners attention, not only with the...

The Incentive Insider | February 2022

2021: A Year of Prepping for Tomorrow There's an acronym coined in the eighties that feels very apt for current times: VUCA. It stands for volatility, uncertainty, complexity, and ambiguity. Harvard Business Review says leaders should respond to VUCA by restructuring,...

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