by Savannah Bobo | Jun 9, 2022 | Building Material Products, Distribution Channel, Manufacturer Incentives
How can distributors and manufacturers develop more cost-effective channel marketing? By using incentive programs strategically. Incentive Solutions’ Chief Marketing Officer, Nichole Gunn, contributed an article to Modern Distribution Management magazine on this... 
by Mark Herbert | Sep 27, 2019 | B2B Loyalty, B2B Marketing, Building Material Products, Channel Incentives, Channel Sales, Communication with Channel Partners, Contractor Loyalty, Customer Loyalty, Dealer Incentives, Distribution Channel, Distributor Loyalty, Manufacturer Incentives
When it comes to their channel loyalty program marketing, many building materials manufacturers and distributors are facing a problem: There just aren’t enough contractors and dealers to go around! A couple decades of pressuring kids to go to college, at the expense... 
by Nichole Gunn | Mar 28, 2019 | B2B Loyalty, B2B Marketing, Building Material Products, Channel Incentives, Contractor Loyalty, Dealer Incentives, Incentive Program
Driving through Atlanta is a constant reminder of the sheer size of the construction industry. Every morning on my way to Incentive Solutions, I see new high rises, apartments, and retail properties ascending the skyline. The numbers speak for themselves: 670,000... 
by Nichole Gunn | Feb 4, 2019 | B2B Marketing, Building Material Products, Channel Incentives, Channel Sales, Customer Data, Customer Relationship Management, Uncategorized
Your goals are here. Your channel partners’ goals are way over there. How do you bring them closer together, achieving that Utopian channel partner alignment that sometimes seems impossible? If you’ve asked yourself that question before, our new article in... 
by Luke Kreitner | Nov 19, 2018 | B2B Marketing, Building Material Products, Channel Incentives, Channel Sales, Communication with Channel Partners, Contractor Loyalty, Customer Data, Customer Loyalty, Dealer Incentives, Distributor Loyalty, Loyalty Programs
Every construction manufacturer with a supply chain has to deal with “part-time” customers. You know the ones. They aren’t loyal. They always compare your prices to the competition’s. They rarely submit product warranty registrations. They don’t follow... 
by Nichole Gunn | May 5, 2015 | Building Material Products, Contractor Loyalty, Customer Data, Customer Relationship Management, Incentive Program, Incentive Rewards, Increase Sales, Loyalty Rewards, Online Incentive Programs, Online Reward Programs, Reward Programs, Sales Incentives
For manufacturers developing incentive or loyalty programs, the most important step is identifying the appropriate target audience. Most manufacturers are used to selling and marketing to their distribution partners. They have company or agency sales reps who actively...
