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How to Create a B2B Data Exchange with Reward Program Technology

How to Create a B2B Data Exchange with Reward Program Technology

by Nichole Gunn | May 18, 2021 | B2B Marketing, Customer Data, Distribution Channel, Distributor Loyalty, Incentive Program, Infographic

Today’s B2B organizations have a growing number of options when it comes to automating and digitalizing sales and marketing. Channel technology such as customer relationship management (CRM) systems, sales enablement platforms, and marketing automation software can...
5 Paths to B2B Data Enrichment

5 Paths to B2B Data Enrichment

by Mandy Freeman | May 11, 2021 | B2B Marketing, Channel Sales, Customer Data

In B2B industries, product differentiation is sometimes limited due to standardizations and lack of end-user brand loyalty. In cases like these, an efficient strategy for collecting B2B data can be an incredible competitive advantage. A rewards program is an...
Use B2B Incentive Programs to Collect & Manage Channel Data

Use B2B Incentive Programs to Collect & Manage Channel Data

by Nichole Gunn | Apr 15, 2021 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales

Having a process to consistently collect and manage channel data can be a big differentiator in today’s B2B markets. According to Forrester channel expert Jay McBain, collecting and effectively using channel data can help vendors improve speed-to-market, develop...
5 Ways to Improve Your HVAC End User Marketing Strategy

5 Ways to Improve Your HVAC End User Marketing Strategy

by Nichole Gunn | Mar 2, 2021 | B2B Marketing, Channel Sales, Customer Data

In HVAC distribution channels, manufacturers often have little to no knowledge about their end-users. Though you may have excellent relationships with your channel partners, today’s end user marketing strategies require extensive data to provide seamless,...
7 Competitive Incentive Ideas

7 Competitive Incentive Ideas

by Mark Herbert | Feb 25, 2021 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Customer Loyalty, Distributor Loyalty, Incentive Program

In competitive and disrupted channel markets, having an incentive program can boost revenue and maintain positive relationships with your channel partners. But just like channel management, marketing, and CRM technology must constantly evolve to meet the demands of...
5 B2B Customer Experience Best Practices

5 B2B Customer Experience Best Practices

by Luke Kreitner | Feb 16, 2021 | B2B Loyalty, B2B Marketing, Customer Loyalty

Last week, I talked about some of the harsh realities of competing for B2B loyalty. Today, I want to share some research and insights on what you can do about those realities. Here are five B2B customer experience best practices I suggest for staying competitive and...
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    B2B Customer Experience Stats that Will Help You Increase Revenue [Infographic]
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Incentive Solutions’ Reward Program Technology Meets SOC 2 Compliance

Featured Blogs

Jeff Cagle in Manufacturing.net: Using Incentive Programs to Proof Your Channel Against Economic Stress

In a new article featured in Manufacturing.net, Jeff Cagle (Director of Global Accounts at Incentive Solutions and OneAffiniti) shares insights on how channel incentive programs can help B2B brands build incremental revenue and customer loyalty. By using best...

Channel Partner Engagement Ideas to Drive Revenue

Did you know that nearly 70% of business-to-business (B2B) customers are looking to move on to the competition? If you’re a vendor or supplier whose business is highly dependent on just a handful of partners in your distribution channel, that number may disturb you....

Loyalty Program

Attracting and retaining customers as a business requires careful planning and efficient work. Retailers and other business-to-consumer (B2C) brands may opt to use loyalty programs that offer discounts, rewards, or other incentives to people in return for store and...

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