by Savannah Bobo | Nov 22, 2022 | B2B Marketing, Channel Incentives, Customer Loyalty, Customer Relationship Management
Current sales and projections for the tire industry are optimistic, but the chance of a recession is looming in economic forecasts. This could lead to a future of consumers putting off routine maintenance and upgrades, as well as spending a lot less time on the road... 
by Jeff Cagle | Oct 11, 2022 | B2B Marketing, Channel Incentives
Many B2B industries have survived pandemic and supply chain disruptions without major setbacks. For example, a Grand View Research report predicted that the HVAC industry will enjoy a compound annual growth rate (CAGR) of 5.6% from 2022 to 2030. If you’re a B2B brand... 
by Jeff Cagle | Jun 6, 2022 | B2B Loyalty, B2B Marketing, Channel Incentives, Incentive Programs
Channel marketing is all about keeping your brand in front of your customers and channel partners. This includes raising brand awareness, keeping the brand top of mind, and engaging channel partners. You’re competing for channel partners attention, not only with the... 
by Nichole Gunn | May 18, 2021 | B2B Marketing, Customer Data, Distribution Channel, Distributor Loyalty, Incentive Program, Infographic
Today’s B2B organizations have a growing number of options when it comes to automating and digitalizing sales and marketing. Channel technology such as customer relationship management (CRM) systems, sales enablement platforms, and marketing automation software can... 
by Mandy Freeman | May 11, 2021 | B2B Marketing, Channel Sales, Customer Data
In B2B industries, product differentiation is sometimes limited due to standardizations and lack of end-user brand loyalty. In cases like these, an efficient strategy for collecting B2B data can be an incredible competitive advantage. A rewards program is an... 
by Nichole Gunn | Apr 15, 2021 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales
Having a process to consistently collect and manage channel data can be a big differentiator in today’s B2B markets. According to Forrester channel expert Jay McBain, collecting and effectively using channel data can help vendors improve speed-to-market, develop...
