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How Do Incentive Programs Create More Channel Marketing Touch Points? 

How Do Incentive Programs Create More Channel Marketing Touch Points? 

by Jeff Cagle | Jun 6, 2022 | B2B Loyalty, B2B Marketing, Channel Incentives, Incentive Programs

Channel marketing is all about keeping your brand in front of your customers and channel partners. This includes raising brand awareness, keeping the brand top of mind, and engaging channel partners. You’re competing for channel partners attention, not only with the...
How to Create a B2B Data Exchange with Reward Program Technology

How to Create a B2B Data Exchange with Reward Program Technology

by Nichole Gunn | May 18, 2021 | B2B Marketing, Customer Data, Distribution Channel, Distributor Loyalty, Incentive Program, Infographic

Today’s B2B organizations have a growing number of options when it comes to automating and digitalizing sales and marketing. Channel technology such as customer relationship management (CRM) systems, sales enablement platforms, and marketing automation software can...
5 Paths to B2B Data Enrichment

5 Paths to B2B Data Enrichment

by Mandy Freeman | May 11, 2021 | B2B Marketing, Channel Sales, Customer Data

In B2B industries, product differentiation is sometimes limited due to standardizations and lack of end-user brand loyalty. In cases like these, an efficient strategy for collecting B2B data can be an incredible competitive advantage. A rewards program is an...
Use B2B Incentive Programs to Collect & Manage Channel Data

Use B2B Incentive Programs to Collect & Manage Channel Data

by Nichole Gunn | Apr 15, 2021 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales

Having a process to consistently collect and manage channel data can be a big differentiator in today’s B2B markets. According to Forrester channel expert Jay McBain, collecting and effectively using channel data can help vendors improve speed-to-market, develop...
5 Ways to Improve Your HVAC End User Marketing Strategy

5 Ways to Improve Your HVAC End User Marketing Strategy

by Nichole Gunn | Mar 2, 2021 | B2B Marketing, Channel Sales, Customer Data

In HVAC distribution channels, manufacturers often have little to no knowledge about their end-users. Though you may have excellent relationships with your channel partners, today’s end user marketing strategies require extensive data to provide seamless,...
7 Competitive Incentive Ideas

7 Competitive Incentive Ideas

by Mark Herbert | Feb 25, 2021 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Customer Loyalty, Distributor Loyalty, Incentive Program

In competitive and disrupted channel markets, having an incentive program can boost revenue and maintain positive relationships with your channel partners. But just like channel management, marketing, and CRM technology must constantly evolve to meet the demands of...
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    How Do Incentive Programs Create More Channel Marketing Touch Points? 
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Featured Blogs

Do You Want More Loyal Channel Partners?

When it comes to channel partners, loyalty is a huge goal for almost any company. Knowing that a company will work with you every time they need to collaborate on increasing their sales lets you have confidence in your ability to grow your business. If you’ve been...

How Do Incentive Programs Create More Channel Marketing Touch Points? 

Channel marketing is all about keeping your brand in front of your customers and channel partners. This includes raising brand awareness, keeping the brand top of mind, and engaging channel partners. You’re competing for channel partners attention, not only with the...

The Incentive Insider | February 2022

2021: A Year of Prepping for Tomorrow There's an acronym coined in the eighties that feels very apt for current times: VUCA. It stands for volatility, uncertainty, complexity, and ambiguity. Harvard Business Review says leaders should respond to VUCA by restructuring,...

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