by Mark Herbert | Feb 25, 2021 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Customer Loyalty, Distributor Loyalty, Incentive Program
In increasingly competitive and disrupted channel markets, having an incentive program is one way of boosting revenue and maintaining positive, lasting relationships with your channel partners. But just like channel management, marketing, and CRM technology must... 
by Nichole Gunn | Feb 18, 2021 | B2B Loyalty, Customer Loyalty, Distributor Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards
In the past few years, companies in the B2B industry have experienced an awakening: they need to develop customer loyalty strategies that appeal to customers’ emotions and personal values. As business technology rapidly evolves, markets overflow with competition, and... 
by Luke Kreitner | Feb 16, 2021 | B2B Loyalty, B2B Marketing, Customer Loyalty
Last week, I talked about some of the harsh realities of competing for B2B loyalty. Today, I want to share some research and insights on what you can do about those realities. Here are five B2B customer experience best practices I suggest for staying competitive and... 
by Luke Kreitner | Feb 12, 2021 | B2B Loyalty, Customer Loyalty
Your B2B competition wants your customers’ loyalty. It’s happening ; you can’t deny or escape it. They’re always there, hot on your heels, finding new ways to stand out and change the rules of the game. But you can devise a plan to outpace them. The first step is to... 
by Nichole Gunn | Dec 2, 2020 | B2B Loyalty, B2B Marketing, Business Management, Gamification, Incentive Program, Incentive Programs, Incentive Rewards, Incentive Technology
When it comes to the state of B2B sales in 2020, navigating eCommerce solutions have become the future. While B2C and retail eCommerce have initially lead the charge, B2B sales are beginning to catch up as businesses scramble to re-vamp their go-to-market strategy and... 
by Mark Herbert | Nov 12, 2020 | B2B Loyalty, Business Management, Contractor Loyalty, Distributor Loyalty, Loyalty Programs, Online Reward Programs, Online Technology, Reward Programs
What is eLoyalty? When it comes to the growth and longevity of an online business, eLoyalty refers to the act of generating and maintaining customer loyalty within the virtual marketplace. When the goal is to increase sales, repeat purchases and brand loyalty become...
