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Use B2B Incentive Programs to Collect & Manage Channel Data

Use B2B Incentive Programs to Collect & Manage Channel Data

by Nichole Gunn | Apr 15, 2021 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales

Having a process to consistently collect and manage channel data can be a big differentiator in today’s B2B markets. According to Forrester channel expert Jay McBain, collecting and effectively using channel data can help vendors improve speed-to-market, develop...
How to Reach B2B Customers Through Your Incentive Program

How to Reach B2B Customers Through Your Incentive Program

by Nichole Gunn | Apr 8, 2021 | B2B Loyalty, Channel Sales, Customer Data, Customer Loyalty

Selling through a distribution offers the advantage of cooperating and collaborating with your channel partners on sales strategies. The problem for suppliers is trying to figure out how to reach B2B customers. No matter how well your channel partners represent your...
New Ebook: How to Build a Loyalty Program for Distributors

New Ebook: How to Build a Loyalty Program for Distributors

by Nichole Gunn | Mar 22, 2021 | B2B Loyalty, Loyalty Programs

Are you hungry for loyalty program knowledge? Looking to tackle your next source of information as you become a renown scholar of increasing sales and building customer loyalty? Good news! We’ve just published our latest ebook, How to Build a Loyalty Program for...
Create a Truly Competitive Customer Loyalty Program

Create a Truly Competitive Customer Loyalty Program

by Mark Herbert | Mar 9, 2021 | B2B Loyalty, Customer Loyalty, Loyalty Programs

In today’s market, competition in various industries is so large that it is hard to find new ways to maintain loyal customers. Customer loyalty programs are a great way to reward customers, enticing them to buy your products by making them feel appreciated. So, how...
7 Competitive Incentive Ideas

7 Competitive Incentive Ideas

by Mark Herbert | Feb 25, 2021 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Customer Loyalty, Distributor Loyalty, Incentive Program

In competitive and disrupted channel markets, having an incentive program can boost revenue and maintain positive relationships with your channel partners. But just like channel management, marketing, and CRM technology must constantly evolve to meet the demands of...
How to Gain the Customer Loyalty Competitive Advantage

How to Gain the Customer Loyalty Competitive Advantage

by Nichole Gunn | Feb 18, 2021 | B2B Loyalty, Customer Loyalty, Distributor Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards

Customer loyalty can be defined as an emotional connection customers have to your brand, which inspires them to consistently choose your brand over the competition. Customer loyalty can be measured in several ways, such as: The percentage of customers making repeat...
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    Jeff Cagle in Contractor Supply Magazine: How Through Channel Marketing Benefits Distributors
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    B2B Customer Experience Stats that Will Help You Increase Revenue [Infographic]
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Incentive Solutions’ Reward Program Technology Meets SOC 2 Compliance

Featured Blogs

Jeff Cagle in Manufacturing.net: Using Incentive Programs to Proof Your Channel Against Economic Stress

In a new article featured in Manufacturing.net, Jeff Cagle (Director of Global Accounts at Incentive Solutions and OneAffiniti) shares insights on how channel incentive programs can help B2B brands build incremental revenue and customer loyalty. By using best...

Channel Partner Engagement Ideas to Drive Revenue

Did you know that nearly 70% of business-to-business (B2B) customers are looking to move on to the competition? If you’re a vendor or supplier whose business is highly dependent on just a handful of partners in your distribution channel, that number may disturb you....

Loyalty Program

Attracting and retaining customers as a business requires careful planning and efficient work. Retailers and other business-to-consumer (B2C) brands may opt to use loyalty programs that offer discounts, rewards, or other incentives to people in return for store and...

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