by Nichole Gunn | Apr 15, 2021 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales
Having a process to consistently collect and manage channel data can be a big differentiator in today’s B2B markets. According to Forrester channel expert Jay McBain, collecting and effectively using channel data can help vendors improve speed-to-market, develop... 
by Nichole Gunn | Apr 8, 2021 | B2B Loyalty, Channel Sales, Customer Data, Customer Loyalty
Selling through a distribution offers the advantage of cooperating and collaborating with your channel partners on sales strategies. The problem for suppliers is trying to figure out how to reach B2B customers. No matter how well your channel partners represent your... 
by Nichole Gunn | Mar 22, 2021 | B2B Loyalty, Loyalty Programs
Are you hungry for loyalty program knowledge? Looking to tackle your next source of information as you become a renown scholar of increasing sales and building customer loyalty? Good news! We’ve just published our latest ebook, How to Build a Loyalty Program for... 
by Mark Herbert | Mar 9, 2021 | B2B Loyalty, Customer Loyalty, Loyalty Programs
In today’s market, competition in various industries is so large that it is hard to find new ways to maintain loyal customers. Customer loyalty programs are a great way to reward customers, enticing them to buy your products by making them feel appreciated. So, how... 
by Mark Herbert | Feb 25, 2021 | B2B Loyalty, B2B Marketing, Channel Incentives, Channel Sales, Customer Loyalty, Distributor Loyalty, Incentive Program
In competitive and disrupted channel markets, having an incentive program can boost revenue and maintain positive relationships with your channel partners. But just like channel management, marketing, and CRM technology must constantly evolve to meet the demands of... 
by Nichole Gunn | Feb 18, 2021 | B2B Loyalty, Customer Loyalty, Distributor Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards
Customer loyalty can be defined as an emotional connection customers have to your brand, which inspires them to consistently choose your brand over the competition. Customer loyalty can be measured in several ways, such as: The percentage of customers making repeat...
