Customer loyalty can be very personal. People choose to be loyal to different brands for various reasons. Some of those reasons are logical and rational, some are emotional and irrational. Below are the four different brain types that reveal a lot about customer loyalty psychology.
When it comes to channel partners, loyalty is a huge goal for almost any company. Knowing that a company will work with you every time they need to...
Channel marketing is all about keeping your brand in front of your customers and channel partners. This includes raising brand awareness, keeping...
2021: A Year of Prepping for Tomorrow There's an acronym coined in the eighties that feels very apt for current times: VUCA. It stands for...