Customer loyalty can be very personal. People choose to be loyal to different brands for various reasons. Some of those reasons are logical and rational, some are emotional and irrational. Below are the four different brain types that reveal a lot about customer loyalty psychology.
When implemented correctly, incentive programs can boost sales performance by up to 20%. How can manufacturers "correctly" implement sales incentive...
By going through indirect distribution channels, manufacturers can sell to a big buyer audience. This way, manufacturers don't have to rely solely...
Current sales and projections for the tire industry are optimistic, but the chance of a recession is looming in economic forecasts. This could lead...