Customer loyalty can be very personal. People choose to be loyal to different brands for various reasons. Some of those reasons are logical and rational, some are emotional and irrational. Below are the four different brain types that reveal a lot about customer loyalty psychology.
About Nichole Gunn
Nichole Gunn is the VP of Marketing at Incentive Solutions, an Atlanta-based incentive company that delivers advanced, agile B2B customer loyalty and channel sales incentives programs.