Customer loyalty can be very personal. People choose to be loyal to different brands for various reasons. Some of those reasons are logical and rational, some are emotional and irrational. Below are the four different brain types that reveal a lot about customer loyalty psychology.
Did you know that nearly 70% of business-to-business (B2B) customers are looking to move on to the competition? If you’re a vendor or supplier whose...
Attracting and retaining customers as a business requires careful planning and efficient work. Retailers and other business-to-consumer (B2C) brands...
MarketingDive recently covered the release of Incentive Solutions' newest ebook, Get More Sales in a Recession Using Channel Incentives. The ebook,...