One of the major benefits of digitalizing channel sales assets is the ability to collect data. Just like e-commerce platforms, customer service technology, marketing automation systems, and sales enablement software, incentive technology can yield data about your channel partners’ behaviors. Here are four examples of B2B data sources that can be created by running an online incentive program.
When implemented correctly, incentive programs can boost sales performance by up to 20%. How can manufacturers "correctly" implement sales incentive...
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