One of the major benefits of digitalizing channel sales assets is the ability to collect data. Just like e-commerce platforms, customer service technology, marketing automation systems, and sales enablement software, incentive technology can yield data about your channel partners’ behaviors. Here are four examples of B2B data sources that can be created by running an online incentive program.
Do You Want More Loyal Channel Partners?
When it comes to channel partners, loyalty is a huge goal for almost any company. Knowing that a company will work with you every time they need to...