One of the major benefits of digitalizing channel sales assets is the ability to collect data. Just like e-commerce platforms, customer service technology, marketing automation systems, and sales enablement software, incentive technology can yield data about your channel partners’ behaviors. Here are four examples of B2B data sources that can be created by running an online incentive program.
About Mandy Freeman
Mandy Freeman is Vice President of Account Management at Incentive Solutions. She leads a highly skilled team of account managers who create, manage, and measure competitive incentive programs for B2B companies. As an advocate for our clients’ growth, Mandy Freeman is instrumental in prioritizing inter-departmental initiatives and development cycles for our loyalty program software.