One of the major benefits of digitalizing channel sales assets is the ability to collect data. Just like e-commerce platforms, customer service technology, marketing automation systems, and sales enablement software, incentive technology can yield data about your channel partners’ behaviors. Here are four examples of B2B data sources that can be created by running an online incentive program.
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Channel marketing is all about keeping your brand in front of your customers and channel partners. This includes raising brand awareness, keeping...
2021: A Year of Prepping for Tomorrow There's an acronym coined in the eighties that feels very apt for current times: VUCA. It stands for...