Today’s B2B organizations have a growing number of options when it comes to automating and digitalizing sales and marketing. Channel technology such as customer relationship management (CRM) systems, sales enablement platforms, and marketing automation software can streamline processes and yield channel data. The challenge comes when these disparate systems don’t “talk” to each other. Integrating channel technology is crucial. Your channel rewards program should be capable of two-way B2B data exchange. Check out this infographic summarizing the B2B data you can gain from two-way reward program integration.