by Mandy Freeman | Nov 4, 2021 | Channel Incentives, Channel Sales, Distribution Channel
If you’re a manufacturer who’s developed an effective distribution channel through which to sell your products, your channel partners are no doubt excellent. They likely come from different backgrounds, with a variety of knowledge and skills. While that diversity is a... 
by Mandy Freeman | Sep 21, 2021 | Incentive Program, Incentive Programs, Incentive Solutions, Incentive Strategies, Incentive Technology
It’s cliché but true: an incentive plan design is both an art and a science. It requires strategic and business acumen to align the program with corporate sales and marketing goals. It also requires a creative streak to spark to encourage emotional and intrinsic... 
by Mandy Freeman | Sep 7, 2021 | Customer Loyalty, Customer Relationship Management, Loyalty Programs, Loyalty Rewards
For many B2B companies, a customer loyalty program is one of the best ways to stand out from the competition. In industries where customer or channel partner relations can often get cold and impersonal, loyalty rewards can add the warmth that keeps your buyers drawing... 
by Mandy Freeman | Aug 26, 2021 | Channel Sales, Drive Sales, Incentive Strategies, Increase Sales, Sales Incentives, Sales Tactics
When you’re creating sales incentive plans for the medical devices industry, you need flexibility. Although you may have a vast sales distribution channel, you often have specific goals you need to laser-focus on, such as increasing sales of a new glucose meter... 
by Mandy Freeman | Aug 12, 2021 | Customer Loyalty, Distributor Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards
If you’ve already offered a loyalty program to your tire customers or channel partners, maybe you’ve seen how beneficial they can be. Or maybe you’re in the research phase, trying to determine if a loyalty program would be a fitting customer engagement solution....
