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4 Ways Incentive Technology Helps You Manage Channel Partners

4 Ways Incentive Technology Helps You Manage Channel Partners

by Mandy Freeman | Nov 4, 2021 | Channel Incentives, Channel Sales, Distribution Channel

If you’re a manufacturer who’s developed an effective distribution channel through which to sell your products, your channel partners are no doubt excellent. They likely come from different backgrounds, with a variety of knowledge and skills. While that diversity is a...
Services That Help with Incentive Plan Design

Services That Help with Incentive Plan Design

by Mandy Freeman | Sep 21, 2021 | Incentive Program, Incentive Programs, Incentive Solutions, Incentive Strategies, Incentive Technology

It’s cliché but true: an incentive plan design is both an art and a science. It requires strategic and business acumen to align the program with corporate sales and marketing goals. It also requires a creative streak to spark to encourage emotional and intrinsic...
5 Important Loyalty Program Management Services

5 Important Loyalty Program Management Services

by Mandy Freeman | Sep 7, 2021 | Customer Loyalty, Customer Relationship Management, Infographic, Loyalty Programs, Loyalty Rewards

For many B2B companies, a customer loyalty program is one of the best ways to stand out from the competition. In industries where customer or channel partner relations can often get cold and impersonal, loyalty rewards can add the warmth that keeps your buyers drawing...
Best Ways to Manage an Incentive Plan for Medical Device Sales

Best Ways to Manage an Incentive Plan for Medical Device Sales

by Mandy Freeman | Aug 26, 2021 | Channel Sales, Drive Sales, Incentive Strategies, Increase Sales, Sales Incentives, Sales Tactics

When you’re creating sales incentive plans for the medical devices industry, you need flexibility. Although you may have a vast sales distribution channel, you often have specific goals you need to laser-focus on, such as increasing sales of a new glucose meter...
Engage Tire Customers with Loyalty Program Services

Engage Tire Customers with Loyalty Program Services

by Mandy Freeman | Aug 12, 2021 | Customer Loyalty, Distributor Loyalty, Loyalty Program Benefits, Loyalty Programs, Loyalty Rewards

If you’ve already offered a loyalty program to your tire customers or channel partners, maybe you’ve seen how beneficial they can be. Or maybe you’re in the research phase, trying to determine if a loyalty program would be a fitting customer engagement solution....
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    How Do Incentive Programs Create More Channel Marketing Touch Points? 
  • The Incentive Insider | February 2022
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Featured Blogs

Do You Want More Loyal Channel Partners?

When it comes to channel partners, loyalty is a huge goal for almost any company. Knowing that a company will work with you every time they need to collaborate on increasing their sales lets you have confidence in your ability to grow your business. If you’ve been...

How Do Incentive Programs Create More Channel Marketing Touch Points? 

Channel marketing is all about keeping your brand in front of your customers and channel partners. This includes raising brand awareness, keeping the brand top of mind, and engaging channel partners. You’re competing for channel partners attention, not only with the...

The Incentive Insider | February 2022

2021: A Year of Prepping for Tomorrow There's an acronym coined in the eighties that feels very apt for current times: VUCA. It stands for volatility, uncertainty, complexity, and ambiguity. Harvard Business Review says leaders should respond to VUCA by restructuring,...

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