How Do Manufacturer Incentives Work?

How Do Manufacturer Incentives Work?

Businesses who rely on the B2B channel for the sale of their product commonly ask, “how do manufacturer incentives work?” Incentives from manufacturers work by motivating channel partner behaviors with rewards. For manufacturers, finding ways to promote their brand...
How to Continuously Improve Your Incentive Program: Nichole Gunn Featured in Beverage Master

How to Continuously Improve Your Incentive Program: Nichole Gunn Featured in Beverage Master

With all of the planning, tech development, marketing, and training involved in launching an incentive program, the thought of continuously improving your incentive program is often the last thing that comes to mind. In her last article of a five-part series for...
Using Loyalty Program Software to Secure Brand Preference

Using Loyalty Program Software to Secure Brand Preference

For manufacturers and distributors in the food supply chain, standing out amongst the competition is a top priority. According to VP of marketing and communication Nichole Gunn, loyalty program software as part of a customer loyalty program is the way to do it. With...
Creating Customer Loyalty Programs that Build Brand Preference: Nichole Gunn Featured in “Today’s Grocer”

Creating Customer Loyalty Programs that Build Brand Preference: Nichole Gunn Featured in “Today’s Grocer”

In the world of marketing, securing brand preference is the ultimate goal. With the Grocery Store and Supermarket industry accounting for the largest food retail channel in the United States, competition is fierce, to say the least. For both independent and chain...