by Savannah Bobo | Feb 2, 2023 | Leadership Team, News
There’s a new face in town! At Incentive Solutions and OneAffiniti, we recently welcomed aboard our new Chief Product Officer (CPO), Omid Reza Sedaghatian! Omid has 17+ years of experience in product design for data-focused companies. Prior to joining the... 
by Savannah Bobo | Dec 6, 2022 | Channel Incentives, Incentive Programs, Manufacturer Incentives, Sales Incentives
When implemented correctly, incentive programs can boost sales performance by up to 20%. How can manufacturers “correctly” implement sales incentive programs? Jeff Cagle shares insights on this in a new article published on Manufacturing.net. He recommends... 
by Savannah Bobo | Nov 22, 2022 | B2B Marketing, Channel Incentives, Customer Loyalty, Customer Relationship Management
Current sales and projections for the tire industry are optimistic, but the chance of a recession is looming in economic forecasts. This could lead to a future of consumers putting off routine maintenance and upgrades, as well as spending a lot less time on the road... 
by Savannah Bobo | Nov 15, 2022 | Channel Incentives
In an article published in Engineered Systems magazine, Incentive Solutions’ CMO Nichole Gunn discussed how HVAC professionals can reach their HFC deadlines faster using channel incentives and marketing programs. Gunn discussed three major shifts that the HVAC... 
by Savannah Bobo | Nov 6, 2022 | B2B Marketing, Channel Sales, Customer Data, Incentive Programs
For many business-to-business (B2B) brands, the biggest obstacles of an incentive program are the time and resources required to manage it. A properly managed incentive program, however, can yield the kind of sales and customer data that helps brands dramatically...
