Your go-to incentive blog for industry news, trends, best practices and research.
The Incentive Solutions News blog is a leading resource on cultural and business trends as they relate to incentives, reward programs, employee engagement, customer loyalty and sales strategies. We strive to bring you valuable, pertinent content with solid, useable advice you can apply in your incentive strategies. Feel free to contact us with any studies or incentive news stories you’d like to see us publish.
New Chief Product Officer Brings Greater Data Expertise to Incentive Solutions/OneAffiniti Technology
by Savannah Bobo | Feb 2, 2023 | Leadership Team, News
There's a new face in town! At Incentive Solutions and OneAffiniti, we recently welcomed aboard our new Chief Product Officer (CPO), Omid Reza...
Jeff Cagle on Manufacturing.net: Best Practices for Manufacturing Industry Incentive Programs
by Savannah Bobo | Dec 6, 2022 | Channel Incentives, Incentive Programs, Manufacturer Incentives, Sales Incentives
When implemented correctly, incentive programs can boost sales performance by up to 20%. How can manufacturers "correctly" implement sales incentive...
Incentives for Indirect Distribution Channels
by Luke Kreitner | Dec 2, 2022 | Channel Incentives, Channel Sales, Customer Data, Customer Loyalty, Distribution Channel, Drive Sales, Incentive Industry, Incentive Program, Incentive Rewards, Incentive Technology, Motivate Sales, Online Incentive Programs, Online Technology
By going through indirect distribution channels, manufacturers can sell to a big buyer audience. This way, manufacturers don't have to rely solely...
Jeff Cagle in Tire Business Magazine: How to Engage Tire Dealers Amid Recession
by Savannah Bobo | Nov 22, 2022 | B2B Marketing, Channel Incentives, Customer Loyalty, Customer Relationship Management
Current sales and projections for the tire industry are optimistic, but the chance of a recession is looming in economic forecasts. This could lead...
Nichole Gunn in Engineered Systems: Using Channel Incentives & Marketing to Face Challenges in the HVAC Industry
by Savannah Bobo | Nov 15, 2022 | Channel Incentives
In an article published in Engineered Systems magazine, Incentive Solutions’ CMO Nichole Gunn discussed how HVAC professionals can reach their HFC...
Nichole Gunn in Modern Distribution Management: How to Use Reporting and Data in Your Channel Incentive Program
by Savannah Bobo | Nov 6, 2022 | B2B Marketing, Channel Sales, Customer Data, Incentive Programs
For many business-to-business (B2B) brands, the biggest obstacles of an incentive program are the time and resources required to manage it. A...
How Incentive Programs Can Help B2B Marketing in a Recession
by Jeff Cagle | Oct 11, 2022 | B2B Marketing, Channel Incentives
Many B2B industries have survived pandemic and supply chain disruptions without major setbacks. For example, a...
Featured in Industry Today: How Incentive Programs Help with Recession Preparation
by Savannah Bobo | Aug 31, 2022 | Manufacturer Incentives, Reward Programs
Like many industries, HVAC is facing a future of uncertainty and the potential of an economic downturn. Can incentive programs help HVAC brands...
What Is a Channel Incentive Program?
by Nichole Gunn | Aug 16, 2022 | B2B Loyalty, Channel Incentives, Channel Sales
What is a channel incentive program? A channel incentive program is any plan or strategy designed to influence the behaviors of channel partners. In...