The B2B Sales Strategy Ebook

Gone are the days of B2B sales strategy where a quality product and trade show advertising were sufficient in achieving differentiation. Digital marketing and data collection capabilities have become the keys to B2B marketing and sales success. Couple this with the shift in B2B buyer’s digital demands and expectations, and businesses without an online presence will soon be unable to compete.

The B2B marketplace is undergoing its largest transformation yet.

With the release of B2B Sales Strategy eBook, we hope to prepare your company for the future channel landscape with actionable B2B sales strategies and tactics. Inside, you’ll find:

  • An overview of both channel trends as well as disruptors that manufacturers and distributors are facing
  • An in-depth dive into today’s largest target market demographic
  • B2B marketing strategies for personalizing the buyer’s journey
  • An example of a successful channel incentive program as part of a modern, competitive B2B sales strategy
  • Important incentive program data markers that every channel incentive program should have
Manufacturer Incentive Ebook Release

Incentive Program Secrets for Manufacturers

An exploration of the challenges facing manufacturers today. Arm yourself with actionable advice for identifying where (and how) incentives can make the biggest impact in your channel.

Incentive Program Playbook

The BthruB Incentive
Program Playbook

A step-by-step outline for structuring your incentive program for sustainable ROI. Download your copy to learn more about the latest in incentive strategy!

Incentive programs guide

Guide to a Successful Dealer Incentive Program

A succinct guide for creating a successful channel incentive program. Download your copy to learn more about how to use incentives to increase sales across your distribution channel.

Incentive programs guide

Channel Incentive Playbook

This ebook is brimming with strategies, benchmark data, and insights drawn from channel incentive program examples. Access studies of successful channel incentive programs to learn how they increase loyalty and revenue.