The B2B Sales Strategy Ebook

Industry Trends, Demographic Analysis, Incentive Data, and More!

The B2B marketplace is undergoing its largest transformation yet.

Gone are the days of B2B sales strategy where a quality product and trade show advertising were sufficient in achieving differentiation. Digital marketing and data collection capabilities have become the keys to B2B marketing and sales success. Couple this with the shift in B2B buyer’s digital demands and expectations, and businesses without an online presence will soon be unable to compete.

With the release of B2B Sales Strategy eBook, we hope to prepare your company for the future channel landscape with actionable B2B sales strategies and tactics. Inside, you’ll find:

  • An overview of both channel trends as well as disruptors that manufacturers and distributors are facing
  • An in-depth dive into today’s largest target market demographic
  • B2B marketing strategies for personalizing the buyer’s journey
  • An example of a successful channel incentive program as part of a modern, competitive B2B sales strategy
  • Important incentive program data markers that every channel incentive program should have

Start cultivating your best B2B sales strategy yet! Download the B2B Sales Strategy Ebook now!

Download the B2B Sales Strategy Ebook!

B2B Sales Strategy Incentive Solutions ebook

Looking for more incentive program strategies? Check out these guides!



Incentive Program Secrets for Manufacturers
An exploration of the challenges facing manufacturers today. Arm yourself with actionable advice for identifying where (and how) incentives can make the biggest impact in your channel.


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The BthruB Incentive Program Playbook
A step-by-step outline for structuring your incentive program for sustainable ROI. Download your copy to learn more about the latest in incentive strategy!



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Guide to a Successful Dealer Incentive Program
A succinct guide for creating a successful channel incentive program. Download your copy to learn more about how to use incentives to increase sales across your distribution channel.

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