How to Create a B2B Data Exchange with Reward Program Technology

by: Nichole Gunn May 18, 2021

Today’s B2B organizations have a growing number of options when it comes to automating and digitalizing sales and marketing. Channel technology such as customer relationship management (CRM) systems, sales enablement platforms, and marketing automation software can streamline processes and yield channel data. The challenge comes when these disparate systems don’t “talk” to each other. Integrating channel technology is crucial. Your channel rewards program should be capable of two-way B2B data exchange. Check out this infographic summarizing the B2B data you can gain from two-way reward program integration.

b2b data exchange


About Nichole Gunn

Nichole Gunn is the VP of Marketing at Incentive Solutions, an Atlanta-based incentive company that delivers advanced, agile B2B customer loyalty and channel sales incentives programs.