Our channel incentive programs for auto manufacturers and distributors build brand awareness, channel loyalty, and increase B2B sales. They're designed to help you:
Increase overall sales volume and bring in higher ROI from your marketing dollars.
Reduce old inventory by motivating channel partners to clear it out for you.
Accelerate adoption of new products by incentivizing purchases.
Promote product bundling and cross-sales.
Give you quality insight into your sales channel, with more complete customer data.
Improve partner marketing throughout the entirety of your sales channel.
What steps are involved in launching an automotive channel incentive program?
Start From The Beginning
Determine objectives for targeted segments – such as increased sales from dealer-distributor reps, or maybe improving product knowledge among contractors.
Build Your Budget
Allocate the budget needed to successfully influence your channel partners. It typically costs $500 in reward spend per channel partner per year to meaningfully affect their behavior.
Based on your goals, determine the timeline of your promotions, and learn what interests your audience.
Measure Your Performance
Set KPIs (key performance indicators) that will determine the success of your channel incentives program.
Go to market
Build awareness and engage your channel partners, making sure they are actually redeeming their points.