Who We Are

At Incentive Solutions, our mission is clear: To inspire growth—for our clients and our employees. That requires learning something new every day. It requires being better today than you were yesterday, better tomorrow than you are today. It requires going against the grain, pushing for more and challenging trends. We’re incredibly proud of the growth we’ve produced for our clients, the relationships we've built, and how we’ve grown.

We know that the people who make up Incentive Solutions are our greatest assets. Our teams are composed of the most talented, forward-thinking individuals in the market. We provide countless training opportunities to ensure we are all on top of our game. We value diversity and the multitude of experiences and ideas everyone brings to the table. Our leadership team includes two of the most brilliant women in the incentive industry. In fact, we are one of the few incentive companies that include women on their executive team. We recognize the value of people from all walks of life and we embrace it. That’s just who we are.

What We Do

We build award-winning incentive reward programs that target the B2B industry. We offer a full spectrum of rewards, including group travel, online rewards (points programs), and card programs (debit or gift). These programs are all powered by our RewardTrax technology and our people.

We focus on helping increase visibility through your sales channel, identifying who your buyers are and what they're buying, and we help you push your messaging and promotions. We can also integrate with your CRM so you can easily access the data you need when you need it. Our account teams review the data with you, advise on opportunities, and work with you to ensure your program and marketing dollars are providing the return you need.

A Legacy of Innovation. Inspiration. Incentives.

  • 1994

    Steve Damerow founds Incentive Solutions as a client-focused group incentive travel company.

  • 1996

    Incentive Solutions becomes the first company in the incentive industry to offer prepaid cards as part of its rewards programs.

  • 2002

    Mark Herbert joins Incentive Solutions as President & COO, as well as a partner in the company. Over the next few years he increases revenue for the group incentive travel department by 1000%

  • 2004

    Mark Herbert brings innovative software developer Kelly Held on board to begin development on an online incentive technology platform, a move which would position ISI as a leader in incentive tech development for the next few decades.

  • 2005

    ISI launches our proprietary, online incentive technology, focusing initially on integrating with card programs and creating administrative tools.

  • 2006

    Incentive Solutions rolls out its incentive technology platform for point-based incentive programs. All points are translated into dollar value on the backend, allowing for accurate accounting and a high degree of financial fidelity, a standard Incentive Solutions still uses today.

  • 2008

    Incentive Solutions begins development on a suite of preprogrammed, fully configurable software modules that enable an incentive program to act as a full-fledged marketing tool. We continue to expand and add modules every year.

  • 2009

    ISI acquires LoyaltyWorks, a well-known, incentive industry giant, at a recession-era bargain, further bolstering what we could offer our clients, expanding our accounts, and adding key staff.

  • 2014

    We continue staying ahead of the competition, adding a mobile app, as well as mobile optimization for all of our reward programs.

  • 2015

    Incentive Solutions develops ROI and analytics processes. All of our account managers become ROI-certified.

  • 2017

    We add admin dashboard, gamification, interactive leaderboards, and CRM integration to our growing list of products. Our incentive travel program becomes fully integrated with our incentive tech.

  • 2018

    Incentive Solutions announces its partnership with The CapStreet Group, LLC. Steve Damerow retires, and Mark Herbert is named President & CEO. Today he is the heart and strategic mind at Incentive Solutions.

  • 2019

    We release the Advanced Communication module, allowing our clients to further personalize their messaging to participants across various mediums. Incentive Solutions celebrates its 25-year anniversary, hosting a luncheon where staff and clients celebrate 25 years of innovation with food and outdoor games.

  • 2021

    Incentive Solutions acquires OneAffiniti, a through-channel marketing automation (TCMA) leader. The acquisition is a first step toward becoming a global leader in the channel marketing space.

Industries We Serve

We coined the term BthruB—for businesses selling through other businesses. If you sell through a distribution channel, we’re for you. Take advantage of our unmatched industry expertise, combined with diverse rewards, to inspire growth for your business.













Looking ahead to the future of the incentive industry

Incentive Solutions is committed to being a leader in incentive marketing, loyalty program technology, and customer loyalty management. We continuously adapt and push the envelope. We challenge the status quo, and we’re looking forward to moving the incentive industry forward.

Learn from our incentive experts by downloading one of our free ebooks!

Incentive Program Secrets for Manufacturers
An exploration of the challenges facing manufacturers today. Arm yourself with actionable advice for identifying where (and how) incentives can make the biggest impact in your channel.

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The BthruB Incentive Program Playbook
A step-by-step outline for structuring your incentive program for sustainable ROI. Download your copy to learn more about the latest in incentive strategy!

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Incentive Program Playbook

Guide to a Successful Dealer Incentive Program
A succinct guide for creating a successful channel incentive program. Download your copy to learn more about how to use incentives to increase sales across your distribution channel.

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Want a free program analysis? Contact us!