The Performance Tracking Module: The Heart of Our Data-Driven Channel Incentive Programs

by: Luke Kreitner May 6, 2019

Your CEO/VP of Sales wants a better idea of why end users in your southwest regions aren’t buying as many super-quality machine-enhancing parts as they bought last season. You’d love to tell them, but when you ask your distributors what’s up with your end-users, they shrug. Beginning to feel a familiar old frustration? Many others are in the same boat. A recent Forrester study found that one of the most common problems businesses face in channel sales is an incomplete understanding of their B2B customers.

These days, so much technology claims to effectively sort, refine, store and interpret your channel sales data. But that data still comes from the same place it always has: your customers. The only way to get more sales data is to start by creating a simple, intuitive experience that makes it easy for your distributors, contractors, and other channel partners to give you more of the data you need. Here’s how we designed The Performance Tracking Module to do just that:

incentive program performance tracking module

  • Instant Claims Uploads
    Participants can send images, invoices, warranty registration and other data through an easy online sales claims form. They can even scan and upload from the field with the Mobile App Module!
  • Verification Tool
    Participants can attach invoices, scans, images, and other files to sales claims for better, faster claims validation, which means immediate rewards.
  • Promotion Management
    Run multiple promotions at the same time with targeted participant groups, assigning everyone the goal that makes the most sense for them.
  • Goal Tracking
    Goal tracking gives participants a motivating visual urging them toward their objectives, and allows you to report program progress to the C-Suite with performance and ROI data.
  • Controlled Payout Structure
    Set specific reward payouts for qualifying promotions, so that bigger accomplishments earn bigger channel rewards.

All of these features work together to help you carry out channel incentive plans seamlessly from start to finish, The Performance Tracking Module is by far the most robust of our incentive program modules. It’s the heart of our sales channel incentive solution, which is why we strongly recommend it to all clients looking to boost sales with their channel partners. This module is a key differentiator between us and other incentive program providers, and a game-changer for many of our clients.


About Luke Kreitner

Luke Kreitner is the VP of Sales at Incentive Solutions, an Atlanta-based incentive company that specializes in helping B2B businesses accelerate growth, increase sales, motivate channel partners and retain B2B customers.