Company-Wide Lead Generation in 4 Steps

by: Mark Herbert October 18, 2018

Numbers, data, and analytics. They are one of many crumbs in the forest leading us to the bigger picture – the corporate revenue goal. But when your sales aren’t meeting expectations, how can numbers give you the leverage you need to improve lead generation? Simple – this word problem:

If you have 10 salespeople and 100 non-sales workers in your organization, what percentage is actively working toward corporate sales goals?

Ten percent.

Count your marketing team, and you bump the percentage points up a few notches. But imagine how much more profitable and efficient your company would be if everyone in it had the tools and knowledge to be an effective salesperson in their respective role. You can’t put a number on perfection, but

  • Aligning your marketing and sales team increases revenue by 208%.
  • Training continuously on sales techniques for all employees can yield up to 50% higher revenue per sales rep.
  • Creating a defined workflow for sales and non-sales people means that your company is 33% more likely to be a high performer.
  • Introducing gamification to your incentive-based training program for all employees, especially sales, increases sales performance by 11 to 50%.

That’s what you stand to gain from a comprehensive sales culture, but how do you do it? Check out our presentation above for more.