Imagine: you’ve poured tons of energy, hefty investment costs, and hours upon hours of your time into getting your company incentive program off the ground. Everything was looking promising and you were excited to watch your program flourish and grow… but now you’re faced with low participation rates and a lack of buzz. Your participants aren’t excited about your incentive rewards, or worse: they don’t even know your program exists. If you find that your incentive program seems to be withering away, don’t grab the shovel and the lilies too quickly—it might not be too late to save it!
A company incentive program can take a lot of work to set up, but what most business leaders don’t realize is that the work doesn’t stop just because your program has launched. Much like a nice car, a company incentive program needs regular attention and check-ups to continue running smoothly, otherwise you may end up running it into the ground.
You or your program provider need to monitor the health of the program and watch out for warning signs like low ROI, missed goals, and unsatisfactory participation rates. If you begin to detect these issues, it’s not necessarily the kiss of death for your program—there are plenty of ways to resolve them and help get your program into shape again.
We’ve put together a slideshare giving you all the tips and tricks you might need to help resuscitate an incentive program that’s flat-lining.
Remember: a good incentive program provider should be working with you to prevent these issues from occurring in the first place—but if they do, your provider will be the go-to source for resolving them and breathing life back into your incentive program. It’s never too late to revive an under-performing program!
Luke Kreitner is the VP of Sales at Incentive Solutions, an Atlanta-based incentive company that specializes in helping B2B businesses accelerate growth, increase sales, motivate channel partners and retain B2B customers.