The Right Audience for Travel Incentives

by: Luke Kreitner January 11, 2017

When it comes to choosing the right audience for your incentive program, how do you know when you should go all-out with the ultimate incentive reward—travel incentives? There are four groups Travel-rewards-inforgraphic(v3)

Salespeople

Salespeople are the backbone of your revenue, so it only makes sense to offer them a stand-out reward for their accomplishments.

Channel Partners

In sales channel business models, customers are far more important than the average B2C consumers. Taking channel partners on exciting incentive trips establishes greater familiarity, trust and brand loyalty among your most valued B2B partners.

Top Performers

Have MVP performers who’ve earned just about every type of merchandise or card rewards imaginable? Incentive travel is a great way to offer them a reward that tops them all, i.e. a once-in-a-lifetime experience they’ll never forget.

Millennials

If any of the above groups fall into the Millennial demographic, travel incentives could make a huge impact on their performances and/or loyalty. A recent study found that Millennials prefer experiences like travel to physical rewards:

More than three in four millennials (78%) would choose to spend money on an experience or event over buying something desirable.—Harris study

Think of travel incentives as a big investment in the people most valuable to your business. When you target those who’ve made an impact on your success, that’s when incentive travel is most rewarding to both you and your reward recipients.


About Luke Kreitner

Luke Kreitner is the VP of Sales at Incentive Solutions, an Atlanta-based incentive company that specializes in helping B2B businesses accelerate growth, increase sales, motivate channel partners and retain B2B customers.