Facts on Why Travel Incentives Are The Best Motivational Reward

by: Nichole Gunn March 12, 2015

What's the best motivational reward? Studies show that incentive travel has the highest return on investment. It also has the longest-lasting impact. Check out these studies.

2014 Trends in Engagement, Incentives, and Recognition

  • Incentive Travel brings key top-performers together to learn from one another, to grow, and to engage them in solving key business issues
  • Progressive organizations are even using attendees to these events as catalysts and mentors to the next rung of leadership within their organizations.
  • The IRF has tracked incentive travel trends for the last six years through (semi-annual) IRF Pulse Studies
  • The current snapshot shows that incentive travel budgets are finally stabilizing, with more planners increasing (rather than decreasing) their budgets.
  • On average, 36% of planners are increasing their budgets year over year with only 14% decreasing.
  • North America, the Caribbean, and Europe are still the top destinations for incentive travel (more than a third of planners reported using these destinations)
  • The second tier of locations includes Central America, South America and Asia.
  • Only between 10-20% of U.S. planners reported using these destinations currently, the IRF sees the most emerging destinations within this tier.


SITE Forecast: Incentive Travel to Grow Through 2016
  • According to SITE’s forecast, incentive travel is predicted to continue growing at least through 2016, with 52% and 80% of incentive travel professionals, respectively, predicting an increase in the use of incentive travel in the next six months & the following 6 – 12 months
Incentive Travel Trends 2014
  • A study commissioned by the US Travel Association found that corporate companies that use incentive travel generally enjoy a ROI of 4:1 – for every dollar invested in incentive travel

Incentive Solutions

2299 Perimeter Park Drive
Suite 150
Atlanta, GA 30341
Incentive Solutions

About Nichole Gunn

Nichole Gunn is the VP of Marketing at Incentive Solutions, an Atlanta-based incentive company that delivers advanced, agile B2B customer loyalty and channel sales incentives programs.