Interesting Research on The Benefits of Sales Incentive Programs

by: Nichole Gunn February 5, 2015

Incentives, Motivation and Workplace Performance: Research and Best Practices

  • Incentive programs can boost performance by anywhere from 25 to 44 percent
  • U.S. organizations spend over $100 billion annually on incentive programs
  • When programs are first offered for completing a task, a 15 percent increase in performance occurs
  • Asked to persist toward a goal, people increase their performance by 27 percent when motivated by incentive programs
  • When incentive programs are used to encourage “thinking smarter,” performance increases by 26 percent
  • Programs that run a year or more produce an average 44 percent performance increase
  • Programs running six months or less showed a 30 percent increase
  • Programs of a week or less yielded a 20 percent boost
  • Programs that reward performance based on meeting or exceeding goals generate the most positive results
  • In 92 percent of cases, objectives were surpassed, met, or partially met.

2014 Trends in Engagement, Incentives, and Recognition

  • Business leaders acknowledged that 37% percent of all their salespeople missed making their numbers last year

Choosing sales incentive’s doesn’t have to be stressful

  • Enterprise software clients used competition to motivate sales reps to hunt for new business – result: an increase of 20% in new qualified sales opportunities
Let's start hammering out your incentive program today!
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