The nation's service members are in store for savings and offers from a number of different organizations and businesses. American Airlines plans to offer the country's heroes a travel incentive program for its customers.
The airline company recently announced plans to raise the funds for the United Service Organizations through its new American Airlines AAdvantage promotion in conjunction with Yellow Ribbon Day celebrations nationwide.
Under the initiative, former service members will benefit from AAdvantage members who donate to the airline's Miles in Support of All Who Serve program. Program members will earn 15 AAdvantage bonus miles - instead of the normal 10 - for each dollar they donate to the veterans program, with a minimum $25 donation required for savings.
"Our troops and veterans deserve our utmost thanks for protecting the freedoms we enjoy," said Tom Del Valle, American's senior vice president of airport services. "John F. Kennedy once said, 'As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.' It is in this spirit that we partner with the USO to support those who wear the cloth of our nation."
American Airlines also encouraged its employees to participate in Yellow Ribbon Day on November 11 in honor of veterans. In addition to monetary incentives and regonition, customers on domestic flights for the week were encouraged to join the company's employees in wearing yellow ribbons to show their support for U.S. troops.
"We appreciate American Airlines and AAdvantage members for supporting our troops by donating to American's Miles program - it's a great way to show support for these heroes," said Sloan Gibson, USO president and CEO. "American Airlines is helping the USO do what we do best: lift the spirits of troops and their families. If you are traveling by air this weekend, please take a moment to stop by American Airlines and send your thanks to America's veterans."
Companies that wish to implement a travel incentive program of their own may want to take to heart advice from Bryan Pearson, author of the upcoming book "The Loyalty Leap: Turning Customer Information into Customer Intimacy." Pearson told the Travel Market Report that companies should focus on creating a deep, long-lasting emotional connection with their customer base as opposed to just trying to sell them products and services.