Sales Coaching Summit Will Feature Sales Incentive Program Workshop

by: Nichole Gunn October 3, 2011

The Six Pillars of Sales Productivity Workshops, presented by EcSELL Institute, will feature a sales incentive program workshop conducted by Awards Network.

Mangers and sales coaches striving to enhance the productivity of their sales teams through motivation techniques attend the summit. This year’s event will be held at the St. Regis Atlanta Hotel in Atlanta, Georgia from October 4th on to the 6th.

In the incentive solutions business for over 55 years, Awards Network provides effective safety awards, employee engagement strategies, and employee incentive and recognition programs. The firm helps design, initiate, and maintain recognition programs that produce employee engagement and enhanced productivity, thereby helping the organization reach targeted goals.

Conducting the upcoming workshop titled Simplifying Sales Incentive Programs for Success, is Award Network’s account manager and blogger Amy Trueblood. "I will be sharing four essential steps that people can take and apply to a new or existing sales incentive program and ensure it is straightforward," Trueblood said in a press release. She added that she will also be providing examples, along with “real incentive program case studies” from companies utilizing effective sales incentives.

Trueblood’s intent is to present a workshop that reveals “a pragmatic and methodical way of implementing a sales incentive program and give sales managers from any size organization the knowledge to plan a successful incentive program."

In a recent study conducted by the Incentive Research Foundation (IRF), the recognition industry’s incentive programs are becoming of interest to businesses and organizations worldwide. With numerous studies demonstrating their effectiveness, organizations and even municipalities are taking note.

As a result of dim economic times, over the last four years the incentive arena has floundered quite a bit. However, the results of the IRF’s study finds new energy and interest focused back on recognition incentives as confidence in business stability returns.

IRF president Melissa Van Dyke explained, “What we are seeing is the new ‘normal. The general buying outlook for merchandise and travel program planners has moved from negative or flat, to slightly positive.” She added that there is now an undercurrent of “normalization,’ which may be reflective of “growing optimism.”

Interestingly, over 50 percent of the study respondents cited their decision to adopt some form of incentive program would not be affected by the economy.