LogRhythm Closes in on Competitors Lead with New Channel Partner Program

by: Nichole Gunn October 21, 2010

Earlier this year, LogRhythm, a log management and SIEM (security information event management) vendor, reported that it initiated a new channel program. In an article at eChannelLine, Mark Cox wrote that the program is described as “a ‘no-hassles’ Channel Partner Program aimed at security oriented VARs [value-added resellers] in the Americas.”

LogRhythm aims to enable VARs to take a bite out of the rising market for integrated log management and SIEM solutions. Along with this, the company is using the single tier channel incentive program to help close in on its competitors.

Peter Lawhorne, VP of Sales for LogRhythm, explained, "We are late to the market, competing against vendors with established channel programs. We had to be different, which is why we have a single tier program."

Targeting regionalized boutiques rather than larger companies, Lawhorne said, "We are going after the key players in security, not signing up hundreds of people.”

Among the partner incentives are:

  • No minimum sales requirements
  • Deal registration protection
  • Support from designated sales professionals
  • Product training
  • Cooperative marketing opportunities
  • A Demo program for Online and NFR units

Lawhorne concluded by saying the company will eventually move to a tiered model to provide specific rewards for its “committed partners,” but it may take two years before that happens.

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