Infrastructure Manufacturer, APC, Powers up Its Channel Incentive Programs

by: Nichole Gunn September 21, 2010

APC, a power and cooling infrastructure manufacturer, announced last week that its participating channel partners would be entitled to involvement in a new rewards program. The program affords channel partners opportunities to achieve incentive rewards for a number of travel packages including relaxing, adventurous, or even “adrenalin-filled” excursions. The choice would be theirs.

Mark Sherman, vice president of marketing and sales enablement at APC, notes the company’s appreciation for its partners, “We truly see the value and importance that our channel partners bring to APC. Without their support, APC would not be able to supply end-users with the quality products and services that they have come to [know] and appreciate for decades.”

Along with this, Sherman went on to explain that the new program is more than providing amazing awards for partners, it also offers “them the tools and resources they need to succeed in the marketplace.”

APC is offering its new program to all IT resellers and official IT partners. In addition, it will be extended to electrical contractors that also participate in the company’s Channel Partner Program.