IT vendor EMC broadens its channel partner incentives

by: Nichole Gunn September 10, 2010

In a recent announcement, EMC, an IT storage vendor, stated that it will renew and revamp its Velocity Incentive Program. This move is geared to enhance the earning potential of corporate partners. reports that impressive modifications to the program include the creation of a technical architect certification. This new element will allow partners to boost their own specialization merits.

EMC understands that in today’s competitive market, harnessing and keeping valuable business partners is a critical strategy to remain cutting edge. In line with this business strategy, EMC recently invested in its channel incentives program in an effort to keep its Velocity2 partners streaming in.

Kristian Thyregod, EMC vice president of global channel marketing explained to , “The worldwide Velocity2 partner community plays an important role in our go-to-market strategy and we will continue to make the appropriate investments in programs that support and reward its commitment to EMC.”

A number of other companies, including Motorola (mobile), and Symantec (security software), have taken steps and added a certification system to their channel incentives in the form of new official recognition parameters to their partner reward programs.

Australian Graduate School of Management conducted a study that demonstrates distributor loyalty programs that aid and guide them in the “how to” of handling products usually offers positive results. Companies utilizing these strategies, such as EMC, Motorola, and Symantec are making the right moves.

About Nichole Gunn