Symantec, security software leader, utilizes channel incentive program to secure business partners

by: Nichole Gunn September 2, 2010

The Australian Graduate School of Management conducted a study that suggests loyalty programs aimed at helping distributors handle products often yield positive results. Symantec is using this philosophy to better equip business partners to increases sales while improving the effectiveness of their own storage infrastructure capacities.

In an effort to foster healthy IT and reseller relations this year, Symantec – well known as the leading maker of computer anti-virus and overall security software – is set to launch a channel incentive program. Symantec is keenly aware that this training program will provided needed support to help resellers enhance their sales which in effect will enable the company to take on more projects than possible on its own.

The strategy behind the incentive program is to reward partners with special certification and technical expertise on how to attain data center efficiency savings, reports CRN.

As told to CRN by Shaune Parsons, managing director at Symantec silver partner Computer World Wales, “Anything a manufacturer can do to help resellers make money in this climate is good, and the ‘learning on the job’ [aspect] should provide a better, all-round training experience in a live environment.” Parsons believes these incentives will be a hit with the firm’s channel partners.

With today’s economy and competitive market, other companies might want to jump on board by offering similar programs. Using incentive program strategies may very well lead to a speedier recovery.


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