Adtran revamps its Unified Communications channel program

by: Nichole Gunn June 22, 2010

ADTRAN, a networking vendor, has recently surpassed its original boundaries and revamped its Unified Communications channel sales program. With the launch of its new NetVanta Unified Communications products, ADTRAN intends to enhance its channel sales.

ADTRAN’s NetVanta Unified Communications was designed to help doctors, teachers, staff, and families within communities to better communicate with one another. Based on Microsoft Windows platforms, the software-based application supports more than 2,000 users, and an array of user-friendly features. ADTRAN’s main objective in using the UC Server is to simplify the process of creating applications.

If channel partners reach specific sales goals, the company has committed to offer an additional 5 percent discount through the end of the year - this new sales incentive is what ADTRAN refers to as “Absolutely Adtran.”

The most notable enhancement will allow newer channel partners that don’t have specialized training on the platform to "test drive" selling the company’s unified communications and IP telephone solutions as long as the program is offered with an installation and maintenance plan.

"As evidenced by these enablement programs, we continue to listen to our partners’ feedback. These enhancements provide an opportunity for Adtran to further assist our partners in closing more, larger solution opportunities at even greater margins," said Ted Cole, Adtran’s vice president of channel sales for its enterprise networks division.