As a company highly focused on its channel partners, GFI is making efforts to improve its worldwide channel partner program.
More than 15,000 GFI partners worldwide will benefit from the re-designed program, which includes a set of essential tools that will aid the program members in increasing sales and profits and ultimately increasing GFI’s market share, the company announced.
Walter Scott, CEO at GFI: "Over the past year we have invested considerably in our channel resources. We now have a dedicated team working to provide new and existing channel partners with the tools they need to sell our products, including an improved qualified and protected sales lead program, a new deal registration program and many other initiatives that I believe will give more value to those who partner with GFI."
GFI has also changed the status qualification criteria of the program. GFI partners will now qualify for Gold, Silver or Bronze status based on the number of transactions rather than deal size. GFI claims this makes the process more fair and inclusive of partners who do more business on regular basis.
In addition to encouraging its channel partners to boost sales, GFI hopes the program’s alluring benefits will attract new partners.