Customer Loyalty

Restaurant loyalty program coming to South Florida

April 18th, 2012

FeedingFrenzee, a leading customer reward program and loyalty initiative, recently started providing its services in South Florida.
The web-based marketing community for restaurants provides nearby eateries with an affordable and effective customer loyalty program due in part to its online marketing strategy. Not just any coupon portal, the company’s website offers a platform that functions to [...]

Citi announces new partnership to enhance loyalty offerings

March 28th, 2012

Citi, a leading lobal bank with roughly 200 million customer accounts and a presence in more than 160 countries and jurisdictions, recently announced a new multi-year card relationship with BrandSource that will attempt to contribute to the company’s customer loyalty and reward offerings.
BrandSource offers a large selection, low prices and top-notch service on electronics, bedding, [...]

New loyalty program from Pilot Flying J

March 26th, 2012

Pilot Flying J, the driver-driven company with more than 550 retail locations across the continent, recently announced the launch of its new customer reward program designed to create loyalty among its existing customer base and bring in new customers as well.
The MyRewards loyalty program features a card for every customer including RV customers, professional drivers [...]

Caesars Entertainment launches rewards program with multi-city concert

March 19th, 2012

Caesars Entertainment, operators of 52 casinos worldwide, recently launched its “Escape to Total Rewards” customer loyalty program and unveiled the next generation of total rewards loyalty initiatives.
Caesars Entertainment has added a wide array of extras to its global network of exclusive experiences for new and returning total rewards members and did so with the help [...]

New agreement reached for customer loyalty

March 7th, 2012

Alliance Data Systems Corporation, a top provider of marketing and customer loyalty solutions, recently announced a new multi-year agreement that will renew its contract with the Buckle, an apparel and accessories retailer.
Alliance will keep providing private-label credit card services to Buckle with the partnership continuing to focus on increasing new cardholder growth through traditional and [...]

Discover wins loyalty award for 16th consecutive year

March 5th, 2012

The annual study from Brand Keys, an independent research firm surveying the customer reward program industry, found Discover leads the credit card industry in customer brand loyalty for the 16th straight year.
The 2012 Brand Keys Customer Loyalty Engagement Index was created after 49,000 consumers between the ages of 18 and 65 were surveyed, with 598 [...]

Chicago rewards program brings quirky take to the platform

February 27th, 2012

Customer loyalty programs are taking a quirky turn with Belly, a digital loyalty rewards program representing more than 500 businesses in the Chicago area alone, launched in August and is now putting an interesting spin on the traditional customer reward program.
What was once reserved for punch cards that require 10 stamps before earning a free [...]

Hotel chain teams with airlines to enhance loyalty rewards

February 8th, 2012

One of the world’s largest families of hotels recently announced that members of its rewards program can take advantage of frequent flyer miles thanks to a new partnership.
Best Western International is introducing members of its Best Western Rewards frequency program to the the customer reward program provided at TACA and Avianca Airlines. Under the agreement, [...]